5 B2B Lead Generation Ideas To Fill Up Your Sales Pipeline
Lead generation as a concept is simple: Find buyers with a problem and provide a product or service that solves that problem. When your brand is a good fit, your …
What is Demand Generation?
Why Demand Generation Thrives on Data Quality Once you know your buyer’s needs, you can personalize your marketing campaigns based upon this information. It requires an in-depth level of personalization …
Better Data and Personalization Are the Future of Email Marketing
Considering email marketing for your SMB? Keep these trends and strategies in mind. By 2025, there will be an estimated 4.6 billion global email users, according to Statista. Email marketing …
3 Ways to Unify Sales and Marketing Teams for Demand Generation
The internet forever changed how we buy and sell things — both in the B2C and B2B markets. The influx of options and available information created a customer base that …
How Customer Personas Fuel Good Content
Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the Grandparent have in …
5 Mistakes To Avoid in Your Digital Marketing
Digital marketing is an excellent avenue for startups to increase their visibility and attract new audiences and customers. A third of customers discover new brands via social media – the younger, the higher …