The Demand Generation Game Plan For B2B Tech Brands
In the first half of 2023, my agency has been noticing a decline in search volumes across various tech categories. This paints the picture that inbound demand for B2B tech …
VIEWPOINT: FIVE B2B MARKETING TRENDS FOR 2024
This time a year ago, marketers planning their 2023 budgets were bracing for a recession. A common motto might have been “fasten your seatbelts, folks, we’re going to be in …
Nurturing B2B Marketing Leads into Customers
The last year has been a challenging year for many B2B marketers. Despite these challenges, most of the doom-and-gloom predictions from the beginning of the year didn’t come to fruition …
2024 starts now: how B2B marketers are preparing for success next year
CMOs are learning that potential clients want actionable insights rather than the hard sell. But these solutions-based sales tactics require longer lead times, meaning marketers will need to start now …
Top Sales Challenges & How AI Can Power Your Sales Enablement Strategy
The average win rate for B2B companies in early 2023 fell between 17-20%. This is a significant drop from just a year before when sales success reached around 26%. Many …
The Scope of Digital Marketing in 2023
Marketing techniques have evolved as the ways in which consumers get information change. Radio advertising led to TV advertising, which then shifted to digital marketing with the rise of the …
How-to Guide to B2B Conversational Marketing
Conversational marketing was developed as an outcome of the gradual progression of live chat tools, techniques, and processes. The objective was to design interactions that appear to be conversations …
B2B Demand Generation vs. B2B Growth Marketing: What’s the Difference?
Is there any distinction between these two buzzwords marketers use all the time? Well, there is, actually, and when you want to achieve high-level recognition and impressive customer retention, you’ll …
6 marketing automation use cases where AI can help with data quality
Will AI help address age-old marketing issues or just add more complexity? For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still …
ZoomInfo: Green Shoots And Generative AI – A Potentially Powerful Combination
A company made for a recovery scenario It is hard to know if high growth IT stocks have returned to fashion. Certainly, there are some signs of that, but …