Despite the surge in B2B marketing, most marketers aren’t tailoring their storytelling to reach their target audiences. Selena Cameron of WPP’s content marketing agency SJR debunks some common B2B …
One of the major challenges today’s companies face is trying to harness unstructured data, digital information that can’t be stored efficiently in relational databases because it doesn’t use pre-set data …
What is B2B Marketing? B2B marketing refers to the marketing activities and strategies that are aimed at selling products or services from one business to another business. In other words, …
Most B2B buyers today let out a groan when a seller asks to hop on a call. Gartner research shows that nearly three-quarters of surveyed customers say they prefer their purchasing experience …
There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. In more modern terms, this means that …
As AI does begin to mimic human intelligence — which is coming — marketers can continue to be freed up to focus on more and more of the job …
Communication creates communities. When connecting with customers, businesses must remember that communication is dialogue, not monologue. It’s a two-way street that requires input from both parties. And conversational marketing …
Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? …
Scaling your B2B marketing efforts can be challenging, as it requires a different set of skills and tactics compared to those used in the early stages of your firm. …
Remarketing, or targeting consumers who have already visited your website, is an important part of a brand’s digital marketing strategy. Here’s how it works. For reasons beyond your control, potential …