AI in Sales: How to Build Your Go-to-Market AI Strategy
It’s taken less than two years for generative AI to shake up entire industries and challenge the way we think about the future of education, law, politics, art and much …
Sales reporting: 8 types of reports and 5 tips to help you reap their benefits
There is an endless variety of sales reports that sales managers have to maintain, review, and report on. As sales managers, the responsibility of maintaining, reviewing, and reporting on this …
Sales Automation: Tools & Strategies to Modernize Your GTM
Sales automation tools have the power to transform your go-to-market strategy, delivering better efficiency, quicker sales cycles and faster growth. But in order to make the most of sales automation, sales …
The Human Touch In Sales: Balancing Emotional Intelligence With AI
The phrase “people buy from people” is ubiquitous in sales. However, with artificial intelligence and emotional intelligence engulfing all aspects of business operations, some leaders are questioning whether this conventional …
AI for Sales: Benefits, Use Cases, and Challenges
In the evolving, digitally-driven world of sales, teams feel the need to stay competitive. Sales teams are increasingly adopting artificial intelligence (AI) to stay ahead of the curve, optimize workflows, and achieve …
Is B2B Email Marketing Dead?
Email marketing in the B2B sphere is one of those constantly-analyzed topics in the modern marketing world. However, in the past few years, B2B marketers have been getting more …
2023 Will Be The Year Of Business Enablement For B2B Sales
With 2022 in the rearview mirror, now is a perfect time to step back and assess what it taught us about the state of B2B sales. Virtual selling to …
B2B Sales Have Embraced the Shift to Digital
Today’s B2B buyers want experiences much like their B2C counterparts. And that means embracing the shift to digital-first. B2B sales have gone digital, according to McKinsey. The research firm …