7 Common Types of Dirty Data and How to Clean Them
Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If …
The Data Differentiator: Unlocking The Power Of Unstructured Data To Fuel AI
In the rapidly evolving digital era, unstructured data has become a key player in businesses’ digital transformation journeys. Encompassing a vast array of information forms (from videos and audio clips …
How to Enhance Data Quality with Enrichment Processes for Business Success
Data – the building block of customer intelligence – always begins unprocessed, no matter the origin (e.g., email lists, social media platforms, or website traffic). Any customer data gathered is …
Audience Data and Its Importance in B2B Marketing
Discover how collecting and analyzing audience data can help you create more effective and personalized marketing campaigns in B2B! Before the discovery of audience data, B2B marketing companies were shooting in …
6 marketing automation use cases where AI can help with data quality
Will AI help address age-old marketing issues or just add more complexity? For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still …
5 Strategies for Managing Unstructured Data
One of the major challenges today’s companies face is trying to harness unstructured data, digital information that can’t be stored efficiently in relational databases because it doesn’t use pre-set data …