3 keys for email marketing in 2024: AI, change, learn
Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year. Welcome to 2024! A new year is like a new car — …
2024 Predictions: Email captures marketers’ attention
Here’s how marketers will improve email strategies this year to deliver value and help manage the changing privacy landscape. When done right, email is an effective, low-cost channel that speaks …
11 Email Marketing Tips For Your 2024 Email Marketing Campaigns
The first marketing email was sent in the late 1970s when Gary Thuerk, a marketing exec, sent a couple of hundred unsolicited emails to market his company’s computer products. More …
The 177 Best Email Subject Lines & Templates
A whopping 376 billion emails are sent every day. And yet sadly, a large percentage of them go unopened. Good, helpful emails that never even got a chance… …Unless you have …
Better Data and Personalization Are the Future of Email Marketing
Considering email marketing for your SMB? Keep these trends and strategies in mind. By 2025, there will be an estimated 4.6 billion global email users, according to Statista. Email marketing …
The balance between proactive and reactive marketing
Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing. OPINION:Â During the pandemic, thousands of small business owners became actively engaged in frequent communication with their …
What Is Conversational Marketing? Top Examples + Benefits
Communication creates communities. When connecting with customers, businesses must remember that communication is dialogue, not monologue. It’s a two-way street that requires input from both parties. And conversational marketing …
Email marketing tools: a sales enablement success story
Key features of leading email marketing tools reveal the potential for companies to capitalize on sales enablement success. With an estimated 4 billion users globally, email remains an effective communication …