GenAIStrategy Archives

March 14, 2024March 14, 2024

B2B Marketers: Choose Generative AI (genAI) Progress Over Perfection

If 2023 was the generative AI (genAI) inflection point, 2024 will be the year that B2B marketers drive its adoption for better execution and impact. Yet, in many client conversations, …

October 19, 2023

Go Beyond The Hype: What B2B CMOs Should Do About GenAI Now

B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations …

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B2B Marketers: Choose Generative AI (genAI) Progress Over Perfection

Go Beyond The Hype: What B2B CMOs Should Do About GenAI Now

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