B2B Sales & Marketing Teams Must Look Beyond Intent Data To Recognize True Buying Signals
Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent data as evidence that the prospect is ready to buy, only …
Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent data as evidence that the prospect is ready to buy, only …
Intent data’s importance in the B2B marketing and sales disciplines continues to grow as more teams discover the extensive range of its uses and values. Yet the numerous use …
Use intent data with account-based marketing (ABM) to accelerate the sales cycle, improve conversion rates and fine-tune marketing efforts. Account-based marketing (ABM) is one of the most effective ways …
A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities …
Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as …
Over the last several years, we have created a lot of content around Account-Based Marketing (ABM) – from the ultimate ABM strategy template to account-based marketing examples. If you’re unfamiliar with it, ABM pushes …
It seems incredible that more companies aren’t using intent data to drive their sales and marketing initiatives. The fact that so few ever dig that deep to uncover the best possible …
Do you know what your customer is looking for? Or what topics move them and what problems they are currently facing? Wouldn’t it be nice if you knew? Intent …
With B2B’s increasing reliance on intent data, now is a good time to assess its current state and prepare for what’s ahead. In B2B sales and marketing, intent has become …
Covid-19 has triggered permanent paradigm and behavioral shifts in the way business is done. Research by McKinsey confirms that today’s decision-makers: • Believe that the new digital or remote-first way of …