We are entering a new era of marketing, led by AI and data. Here’s how you can prepare and succeed this year. We surveyed thousands of marketing leaders about today’s marketing trends. …
Every company I talk to, big and small alike, is asking me the same thing lately: “How do we modernize the way we go to market?” What they’re really asking …
Growing competition and demand for actionable insights drive the Sales Intelligence Market, enhancing sales effectiveness and efficiency. Integration of AI and machine learning, coupled with the need for data-driven decision-making …
The marketing landscape is evolving due to many factors: technological advancements, changing consumer behaviors, regulatory changes and more. In my role as chief growth officer at an ed-tech platform, …
This time last year, marketers planning their 2023 budgets were bracing for a recession. A common motto might have been: “Fasten your seatbelts, folks, we’re going to be in for …
Here’s how marketers will improve email strategies this year to deliver value and help manage the changing privacy landscape. When done right, email is an effective, low-cost channel that speaks …
Google’s trying to make waves with Gemini, a new generative AI platform that recently made its big debut. But while Gemini appears to be promising in a few aspects, …
This time a year ago, marketers planning their 2023 budgets were bracing for a recession. A common motto might have been “fasten your seatbelts, folks, we’re going to be in …
The marketing landscape is undergoing a significant shake-up—from a laser focus on data privacy to widespread layoffs in tech to the game-changing impact of generative AI. When it comes to …