Use Intent Data and Buying Groups To Survive Uncertain Times
Marketers using intent data and buying groups show more confidence and see greater improvements in metrics. Data is critical for marketers to achieve their annual goals. Having the …
Making Sense of Intent Data for Sales and Marketing Pros
Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution …
Intent Data Strategies Provide a Lifeline to CRM
Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as …