Stiff competition and intense investor focus on business fundamentals mean that companies can’t simply pursue conventional leads and respond to incoming inquiries like they used to. Today’s top leaders know the …
As marketers, we’re all looking for a silver bullet to resolve our pipeline challenges, especially in a really tough macro-environment. For many teams, the search for solutions leads to too …
It’s no secret that B2B marketing teams are being held accountable for their influence on the pipeline more than in the recent past. B2B marketers need an efficient approach …
Over the last several years, we have created a lot of content around Account-Based Marketing (ABM) – from the ultimate ABM strategy template to account-based marketing examples. If you’re unfamiliar with it, ABM pushes …
Intent-based targeting isn’t a buzzword; it’s a very real method for turning buying signals into cold hard sales. The secret is knowing how to squeeze every last bit of …
Tech businesses need intent-based marketing to succeed today because B2B customers expect personalized communications. However, delivering data-backed marketing efforts is becoming more difficult as businesses must also respect data …
Do you know what your customer is looking for? Or what topics move them and what problems they are currently facing? Wouldn’t it be nice if you knew? Intent …
Intent-based marketing is a method that is used to create more traffic for a product or service. This is used to detect and influence consumers based on their wants …