As businesses slowly start to reopen, B2B marketers will be tasked to reignite their business operations and identify when their target accounts are ready to do business again. Seismic, a …
Some entrepreneurs can be intimidated by advanced tech. With AI-powered conversational interfaces, founders either have to dive in or hire a professional to leverage the technology. As social media and chat …
When examining Chief Marketer’s most-read B2B marketing stories of 2020, it’s no surprise that pivoting strategies in the face of COVID-19—from budgets to content to digital marketing—factor into most of …
eBay continues to prove performance with technology tapped from various companies, such as Phrasee, which uses artificial intelligence to generate higher performance with messages like email subject lines, push notifications …
B2B buying is changing. We knew this in 2019, but as we begin our journey into a new decade, it stands out in sharp relief. Businesses are moving away from traditional …
Spurred by high demands placed on call center personnel during the pandemic, chatbots have taken on new prominence. Today, thanks to cloud-based platforms, AI-powered chatbots are now within reach of …