Everyone in business-to-business (B2B) marketing agrees brand is important. Without adequate investment in brand we fail to create future demand, we reduce loyalty, we have to lower prices and we …
Getting leads should be easy for B2B companies, right? Turn on the money faucet, let the leads pour in, and watch sales turn them into closed deals. The reality? A …
There’s an unwritten law that the B2B buyer journey must be overly complex, without emotional strings and with only linear, periodic and transactional engagement. According to Gartner, 77% of B2B …
If you’re a B2B company, ask yourself whether you’re using LinkedIn as much as you should be. As of this writing, the social media network for professionals has about 58 …