What is an ICP for sales? A deep dive into all you need to know to build the perfect ICP
In the world of sales, if you’re not targeting the right audience, you may as well be shooting hoops in the dark. One powerful tool that sales teams use to …
7 Habits of Highly Successful Prospectors, According to Sales Leaders
Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable …
Crucial Marketing KPIs Your Team Needs To Track in 2024
Every marketer has a hefty responsibility: Find new prospects, personalize messaging, and ultimately, align with sales to grow the business.However, quantifying the success of any marketing campaign can be difficult …
Mastering ABM: How 3 Marketing Teams Built Effective Strategies
The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over …
7 steps to creating an audience-based B2B marketing plan
Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting the right prospects. If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same …
The marketer’s guide to automating customer engagement
How to effectively automate customer touchpoints with personalized strategies and timely interactions to boost engagement and enhance relationships. In 2024, the ability to deliver personalized experiences at each touchpoint in …
How Business Process Automation Can Empower Companies
Learn from real-world examples and discover actionable steps for implementing BPA(business process automation) effectively. Darren Waddell, EVP of Innervate, stresses the collaboration of human creativity with BPA for efficiency, cost …
Decoding Marketing Metrics: Traditional and Emerging Trends
Delve into the world of marketing metrics, where traditional standards meet emerging trends. JoAnne Gritter, COO of ddm marketing + communications, highlights the importance of evolving marketing metrics. Businesses must …
How ABM systems are evolving to meet changing B2B buying behaviors
AI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it. B2B marketers have employed account-based marketing (ABM) for some time, but the approach …
46 Important Account-Based Marketing Statistics for Modern Marketers
Account-based marketing (ABM) is like spearfishing. You set a single target, rather than spraying and praying. This concentrates sales and marketing efforts toward one account to generate higher revenue inflow. …