The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over …
Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting the right prospects. If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same …
How to effectively automate customer touchpoints with personalized strategies and timely interactions to boost engagement and enhance relationships. In 2024, the ability to deliver personalized experiences at each touchpoint in …
Learn from real-world examples and discover actionable steps for implementing BPA(business process automation) effectively. Darren Waddell, EVP of Innervate, stresses the collaboration of human creativity with BPA for efficiency, cost …
Delve into the world of marketing metrics, where traditional standards meet emerging trends. JoAnne Gritter, COO of ddm marketing + communications, highlights the importance of evolving marketing metrics. Businesses must …
AI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it. B2B marketers have employed account-based marketing (ABM) for some time, but the approach …
Account-based marketing (ABM) is like spearfishing. You set a single target, rather than spraying and praying. This concentrates sales and marketing efforts toward one account to generate higher revenue inflow. …
Here’s how account-based marketing (ABM) can help you identify and acquire your next, highest-value customers. You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies …
Are you tired of struggling to generate leads in the B2B space? Decoding the psychology of B2B buyers is the key to cracking the code to effective lead generation. Understanding …
Get on B2B buyers’ radars earlier through relevant content experiences, customer stories and strategic event participation. Most B2B deals are won or lost before sales teams even know they exist. …