The world is buzzing with excitement about ChatGPT and the many new AI applications and companies launching almost daily. B2B marketers are eager to jump on board, lead the charge …
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2024 starts now: how B2B marketers are preparing for success next year
CMOs are learning that potential clients want actionable insights rather than the hard sell. But these solutions-based sales tactics require longer lead times, meaning marketers will need to start now …
##2024
How to map your selling process to the way your B2B customers buy: A case study
Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior. B2B buying has changed dramatically in the last decade, and marketers need to change …
##B2BBuyingBehavior
Harnessing Metrics To Boost Sales Enablement Impact
Selling is hard right now. Every one of my clients realizes that fact. B2B sales professionals are having a difficult time because there are many external factors we can’t …
Go Beyond The Hype: What B2B CMOs Should Do About GenAI Now
B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations …
##AIAdoption
The ‘circles of doom’: Quantifying the misalignment of B2B marketing and sales
Marketing can only generate an effective pipeline if it targets the same buyers as sales, but new research shows the overlap – even between brand and demand marketing – is …
The Critical Questions to Consider When Leading a Sales Enablement Function
Sales enablement has emerged as a pivotal function within modern businesses, bridging the gap between sales and marketing to drive revenue growth. As the landscape of sales continues to evolve, …
##GoToMarketStrategy
B2B Content Syndication for Qualified Leads: The Complete Guide
Content syndication earns qualified leads for your business by sharing your content directly with your target audience to reach a broader market segment. When you invest in content syndication, you maximize the …
##ContentReachMaximized
Top Sales Challenges & How AI Can Power Your Sales Enablement Strategy
The average win rate for B2B companies in early 2023 fell between 17-20%. This is a significant drop from just a year before when sales success reached around 26%. Many …
##b2bblog
The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]
Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to …
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