Today’s marketers certainly know this to be accurate; data drives almost everything they do. They use data to learn more about their customers’ preferences and, in turn, generate personalized content …

Today’s marketers certainly know this to be accurate; data drives almost everything they do. They use data to learn more about their customers’ preferences and, in turn, generate personalized content …
It’s now a digital world, and we’re all figuring out the best way to live and work in it. Everything is happening on email—so convenient, right? But with every seller …
To be able to craft a lucrative B2B sales cycle you need to reduce the complexity in the sales process so you can attract quality leads. Here are five ways …
The digital world continues to play an important role in B2B buying processes. Changes during the pandemic led to a tremendous growth in digitalized sales strategies, both for consumers and …
The B2B sales journey has seen seismic shifts over the last few decades, often due to the introduction of new technology. Salesforce and CRM in the early 2000s narrowed the …
Marketing can be a major challenge, but this can be especially true in the B2B market, which is estimated to reach some USD25.65 trillion by 2028. The size, and competitiveness, of …
#B2B marketingThe excitement of moving into the sophisticated realm of automation gets marketers jumping in and playing with their shiny new tool as soon as they have access. And that’s understandable …
CMOs are under increased pressure to prove the ROI of their marketing programs and deliver on set KPIs — and a new year always brings new campaign expectations. This is …
If you’re a marketer, you know that content marketing is not a one-and-done, surefire way to generate immediate conversions. Sharing content that consumers find valuable to draw them into your …
Since the arrival of COVID-19, we’ve seen a wave of marketing redundancies, marketing budgets being slashed and the onset of ‘panic marketing’. Azadeh Wiliams looks at five common annoying B2B …