Today’s marketers certainly know this to be accurate; data drives almost everything they do. They use data to learn more about their customers’ preferences and, in turn, generate personalized content …
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5 Email Subject Lines Sales Prospects Simply Can’t Ignore
It’s now a digital world, and we’re all figuring out the best way to live and work in it. Everything is happening on email—so convenient, right? But with every seller …
Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads
To be able to craft a lucrative B2B sales cycle you need to reduce the complexity in the sales process so you can attract quality leads. Here are five ways …
Digital Buying Part One: How Digital Challenges Are Rewriting The Future Of B2B Sales
The digital world continues to play an important role in B2B buying processes. Changes during the pandemic led to a tremendous growth in digitalized sales strategies, both for consumers and …
5 Considerations for Deploying a Digital B2B Sales Approach
The B2B sales journey has seen seismic shifts over the last few decades, often due to the introduction of new technology. Salesforce and CRM in the early 2000s narrowed the …
B2B conversational marketing: A how-to guide to achieve success and increase campaign ROI
Marketing can be a major challenge, but this can be especially true in the B2B market, which is estimated to reach some USD25.65 trillion by 2028. The size, and competitiveness, of …
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Are you making these B2B marketing automation mistakes?
The excitement of moving into the sophisticated realm of automation gets marketers jumping in and playing with their shiny new tool as soon as they have access. And that’s understandable …
CMOs: Here Are 3 Tips To Drive The Demand Gen Results Your CEO Wants In 2022
CMOs are under increased pressure to prove the ROI of their marketing programs and deliver on set KPIs — and a new year always brings new campaign expectations. This is …
16 Top Content Marketing Trends To Stay On Top Of In 2022
If you’re a marketer, you know that content marketing is not a one-and-done, surefire way to generate immediate conversions. Sharing content that consumers find valuable to draw them into your …
Five annoying B2B marketing tactics to avoid
Since the arrival of COVID-19, we’ve seen a wave of marketing redundancies, marketing budgets being slashed and the onset of ‘panic marketing’. Azadeh Wiliams looks at five common annoying B2B …