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6 marketing automation use cases where AI can help with data quality
Will AI help address age-old marketing issues or just add more complexity? For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still …
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AI’s Role in Sales Enablement: A View from the Trenches
There’s a lot of hype surrounding AI in business infrastructure and in sales specifically – it’s predicted that 75 percent of B2B sales organizations will be using AI-powered selling solutions of …
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How marketers can leverage GA4 to enhance the user path without infringing on privacy
Now that users better control the data they share online, marketers everywhere have faced one major hurdle: targeting consumers who don’t want to sacrifice their privacy and (perhaps more …
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Use Intent Data and Buying Groups To Survive Uncertain Times
Marketers using intent data and buying groups show more confidence and see greater improvements in metrics. Data is critical for marketers to achieve their annual goals. Having the …
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How To Make Online Webinars Work For You As A B2B Demand Generation Machine
Imagine you could talk to your target audience one-on-one, just like in the days of door-to-door selling. How persuasive do you think you would be? At the very least, …
Sales Enablement For A Hybrid Selling World
The world we live in has been altered in so many ways by the Covid-19 health crisis — and enterprise buying is no exception. Many buying and selling teams …
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The balance between proactive and reactive marketing
Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing. OPINION:Â During the pandemic, thousands of small business owners became actively engaged in frequent communication with their …
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The Secret Sauce to Saving Marketing and Sales Resources: Intent Data
How marketing and sales teams can optimize go-to-market strategies amidst an uncertain economic landscape, saving both time and money: When revenue-generating teams are not aligned, it has an adverse effect …
3 Ways to Unify Sales and Marketing Teams for Demand Generation
The internet forever changed how we buy and sell things — both in the B2C and B2B markets. The influx of options and available information created a customer base that …
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