Business-to-business (B2B) marketers don’t need a crystal ball to tell them what they need in order to succeed in 2022. The signs are right in front of us. Researching, ordering …
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Start the new year by following these 7 best practices for B2B marketing
In the age of social media and digital marketing, are business-to-business (B2B) marketers finding traditional tools dysfunctional? Maybe, maybe not. Consumer products companies such as ITC or P&G will still …
Is Facebook Better Than LinkedIn For B2B Advertising?
Most marketers think of LinkedIn as the go-to social platform for B2B advertising. After all, it provides the ability to build amazingly accurate audiences of prospects that are the …
Don’t Cannibalize Yourself When Competing On B2B Platforms
Most B2Bs’ reactions to a similar proposition would range from “no” to “hell no” to something I can’t write in this friendly forum. But the Napkin Math article reports that …
6 essential B2B marketing strategies that will grow your business
Covid-19 has changed the direction of all B2B marketing strategies significantly, and the importance of online content marketing services have pivoted heavily towards digital marketing advertisements, endless content creation and placement. With this knowledge, …
Brand characters could be the most undervalued asset in B2B marketing
It’s hard to tell a great story without a great character but most B2B brands seem reticent to entertain the idea. One exception is Salesforce, which introduced Astro who helped …
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Aligning brand and demand: the future of B2B marketing
Everyone in business-to-business (B2B) marketing agrees brand is important. Without adequate investment in brand we fail to create future demand, we reduce loyalty, we have to lower prices and we …
B2B Companies: How To Make Lead Generation Easier
Getting leads should be easy for B2B companies, right? Turn on the money faucet, let the leads pour in, and watch sales turn them into closed deals. The reality? A …
Why do B2B buyer experiences often still fall short of expectation?
There’s an unwritten law that the B2B buyer journey must be overly complex, without emotional strings and with only linear, periodic and transactional engagement. According to Gartner, 77% of B2B …
Optimizing Your B2B Content Marketing On LinkedIn
If you’re a B2B company, ask yourself whether you’re using LinkedIn as much as you should be. As of this writing, the social media network for professionals has about 58 …