In recent years, ABM (account-based marketing) has been steadily rising as a business marketing strategy. Also sometimes referred to as key account marketing, ABM is a focused strategic approach to …

In recent years, ABM (account-based marketing) has been steadily rising as a business marketing strategy. Also sometimes referred to as key account marketing, ABM is a focused strategic approach to …
Throughout history, the basic purpose of marketing hasn’t changed. As in generations past, the role of the marketer today is to encourage consumer engagement in hopes of driving purchases and …
Growth. It is on everybody’s mind as companies struggle to find their footing amid the evolving economic landscape. With budgets tightening across industries, brands in both B2B and B2C industries …
Responding to consumers in real-time is the cornerstone of conversational marketing, leading businesses around the world to implement tools driven by artificial intelligence (AI) as part of their customer outreach. …
2020 has taught us to get comfortable with dizzyingly blurred lines. With no commutes, wardrobe changes, or illusions of work-persona perfection, we’ve all learned one key lesson. That even when …
Email Marketing has been around since forever. There are plenty of articles any of us can read on Google about Email Marketing. Why is email marketing important? How to Master …
A thorough guide to influential B2B marketing using multi-dimensional tactics and an improved marketing strategy aimed for C-level decision makers. Being in the B2B marketing world, are you still wondering …
With new-age tech transforming the ecommerce landscape, B2B players are investing in AI, VR, Big Data and leveraging social media to personalise the shopping experience. India’s improved capabilities in creating …
For B2B CMOs, we don’t know what 2021 has in store for us, but one thing is certain — we should continue to expect the unexpected and embrace change as …
Our interactions with government agencies hardly ever find their way into our dinner-table conversations, yet they play a huge role in our everyday lives. From applying for benefits to renewing …