Sales enablement —the strategic use of people, processes, and technology to improve sales productivity and increase revenue — is the (usually) missing key for sales organizations that want to …
##Salesenablement
Sales enablement —the strategic use of people, processes, and technology to improve sales productivity and increase revenue — is the (usually) missing key for sales organizations that want to …
##SalesenablementCustomer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the Grandparent have in …
##b2bbblogUse intent data with account-based marketing (ABM) to accelerate the sales cycle, improve conversion rates and fine-tune marketing efforts. Account-based marketing (ABM) is one of the most effective ways …
#intentdataDigital marketing is an excellent avenue for startups to increase their visibility and attract new audiences and customers. A third of customers discover new brands via social media – the younger, the higher …
##b2bbblogSales enablement success metrics can maximize authentic content marketing rewards as AI automation tools help firms scale campaigns. AI automation in the workplace is moving at a dizzying pace. Business …
##blogA company made for a recovery scenario It is hard to know if high growth IT stocks have returned to fashion. Certainly, there are some signs of that, but …
##b2bblogA lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities …
##blogIs your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? In this article, you’ll discover the benefits of community and why …
##b2bblogWhat is the primary role of B2B marketing in today’s business environment? It’s certainly no longer just about the traditional “awareness and preferenceâ€, or how many website visitors you …
##SalesenablementDespite the surge in B2B marketing, most marketers aren’t tailoring their storytelling to reach their target audiences. Selena Cameron of WPP’s content marketing agency SJR debunks some common B2B …
##b2bblog