Measuring ROI and attribution has been listed as the top challenge (44%) among B2B marketers in Asia, according to an Adobe survey titled “State of B2B marketing in Asia” which …

Measuring ROI and attribution has been listed as the top challenge (44%) among B2B marketers in Asia, according to an Adobe survey titled “State of B2B marketing in Asia” which …
Lead generation, the process of identifying and nurturing potential customers, continues to be a major challenge for marketers in 2021. The biggest reason behind it is that competition in every …
The 2021 outlook is one of growth. Consider our current state: projected GDP growth, increasing vaccination availability, the imminent reopening of the economy, favorable interest rates, plus many more signs …
We agree with this concept – the future of digital advertising is cookie-less tracking solutions. From our experience, more and more clients are looking for privacy-first solutions that do not …
As technological innovations continue to transform the B2B marketing landscape, it’s crucial for communications teams to keep up with industry trends to remain competitive. Of course, with new technologies and …
Sales and marketing departments were early adopters of digital transformation. Digital content expanded the touchpoints that they could use to personalize engagement. This transformation has been especially useful for B2B …
Content marketing is a tool that should be used to smooth every stage and touch point of the customer journey. Sales enablement content is ultimately designed to help sales move …
Brand reinvigoration has sat top of the agenda for Epicor’s global chief marketing officer, Paul Stoddart, since taking up the reins just over 12 months ago. But rather than fall …
Marketers Add New Capabilities To Meet Growing Digital Customer Engagement, Resulting in Higher Average Order Value for Many Companies, MeritB2B Reports MeritB2B, the leading provider of B2B data and performance …
2020 was a tough year for B2B marketers – and everyone else. But there were some bright spots. A few B2B marketing strategies did particularly well in 2020, and demand generation was …