In today’s challenging environment, marketers are being asked to drive more business by ensuring efficient and effective spend of their valuable marketing dollars. They need to drive website traffic, generate …
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Marketing to the rescue! How sales enablement is redefining B2B marketing and sales relationships
B2B buyers have always been hard to reach, but CV19 has just made them a whole lot harder, and that creates a big problem for salespeople. Fortunately, marketers have the …
Marketing In the ‘New-Normal’ Era with AI and CX Tactics
The global coronavirus pandemic is dramatically changing our world, including the landscape of customer experience (CX) much faster than the marketing and media industries could have anticipated. With people at …
Get Human in Your Marketing Now to Reach B2B Buyers in 2021
In this unprecedented time, B2B content marketing strategist Megan Thudium presents the top three natural ways that companies can ‘get human’ by thinking like people connecting to other people; and …
Conversational AI Is Accelerating in the New Normal
The most natural interface to interact with is voice. Even before the COVID-19 outbreak, voice experiences were well on their way to becoming the next big customer engagement platform. In …
As Businesses Bounce Back Post-COVID, B2B Orgs Prioritize Accounts On The Rebound
As businesses slowly start to reopen, B2B marketers will be tasked to reignite their business operations and identify when their target accounts are ready to do business again. Seismic, a …
How To Use Chatbots To Grow Your Business
Some entrepreneurs can be intimidated by advanced tech. With AI-powered conversational interfaces, founders either have to dive in or hire a professional to leverage the technology. As social media and chat …
Most Read B2B Marketing Stories of 2020
When examining Chief Marketer’s most-read B2B marketing stories of 2020, it’s no surprise that pivoting strategies in the face of COVID-19—from budgets to content to digital marketing—factor into most of …
eBay Uses AI To Write Emails, Increase Marketing Performance
eBay continues to prove performance with technology tapped from various companies, such as Phrasee, which uses artificial intelligence to generate higher performance with messages like email subject lines, push notifications …
2020 Marketing Trends Outlook – B2B Buying Shifts to Online
B2B buying is changing. We knew this in 2019, but as we begin our journey into a new decade, it stands out in sharp relief. Businesses are moving away from traditional …