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The state of intent data in 2023 and beyond

With B2B’s increasing reliance on intent data, now is a good time to assess its current state and prepare for what’s ahead. In B2B sales and marketing, intent has become …


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Bolstering Buyer Intent Data Could Lead To Stronger Sales

  Covid-19 has triggered permanent paradigm and behavioral shifts in the way business is done. Research by McKinsey confirms that today’s decision-makers: • Believe that the new digital or remote-first way of …


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