Businesses are recognizing the need to leverage conversational AI to provide satisfactory customer service experience. In 1956, the term artificial intelligence (AI) was first coined and used to solve mathematical …

Businesses are recognizing the need to leverage conversational AI to provide satisfactory customer service experience. In 1956, the term artificial intelligence (AI) was first coined and used to solve mathematical …
Amid the COVID-19 pandemic, the way companies interact with as well as buy and sell from each other now looks fundamentally different than it used to—and that is likely permanent. …
If global lockdown has taught us anything, it’s that people really cherish their connections to the outside world. We’re being reminded of what is important – and connectivity is high …
To be successful in the rapidly changing digital world, businesses should be able to deliver personalized customer experiences to individuals that are part of the buying decisions Historically, businesses considered …
The true promise of AI in marketing is greater speed, writes Jonny Bentwood, Global Head Of Data & Analytics at UK PR agency Golin There is a great deal of hype around AI …
Though the B2B digital ad market represents a small slice of total US digital ad spending, it is thriving as the coronavirus pandemic continues to plague parts of the world …
In today’s challenging environment, marketers are being asked to drive more business by ensuring efficient and effective spend of their valuable marketing dollars. They need to drive website traffic, generate …
B2B buyers have always been hard to reach, but CV19 has just made them a whole lot harder, and that creates a big problem for salespeople. Fortunately, marketers have the …
The global coronavirus pandemic is dramatically changing our world, including the landscape of customer experience (CX) much faster than the marketing and media industries could have anticipated. With people at …
In this unprecedented time, B2B content marketing strategist Megan Thudium presents the top three natural ways that companies can ‘get human’ by thinking like people connecting to other people; and …