Businesses are recognizing the need to leverage conversational AI to provide satisfactory customer service experience. In 1956, the term artificial intelligence (AI) was first coined and used to solve mathematical …
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THE PIVOT: ACCELERATED MIGRATION TO REMOTE AND DIGITAL IN B2B MARKETING
Amid the COVID-19 pandemic, the way companies interact with as well as buy and sell from each other now looks fundamentally different than it used to—and that is likely permanent. …
Improve your B2B marketing with AI
If global lockdown has taught us anything, it’s that people really cherish their connections to the outside world. We’re being reminded of what is important – and connectivity is high …
Is Business-to-Everyone (B2E) the future of B2B?
To be successful in the rapidly changing digital world, businesses should be able to deliver personalized customer experiences to individuals that are part of the buying decisions Historically, businesses considered …
AI in Marketing: Myths vs. Reality
The true promise of AI in marketing is greater speed, writes Jonny Bentwood, Global Head Of Data & Analytics at UK PR agency Golin There is a great deal of hype around AI …
US B2B digital advertising is thriving while traditional B2B spend plummets amid the pandemic
Though the B2B digital ad market represents a small slice of total US digital ad spending, it is thriving as the coronavirus pandemic continues to plague parts of the world …
Creating Marketing Campaigns with a Human Touch
In today’s challenging environment, marketers are being asked to drive more business by ensuring efficient and effective spend of their valuable marketing dollars. They need to drive website traffic, generate …
Marketing to the rescue! How sales enablement is redefining B2B marketing and sales relationships
B2B buyers have always been hard to reach, but CV19 has just made them a whole lot harder, and that creates a big problem for salespeople. Fortunately, marketers have the …
Marketing In the ‘New-Normal’ Era with AI and CX Tactics
The global coronavirus pandemic is dramatically changing our world, including the landscape of customer experience (CX) much faster than the marketing and media industries could have anticipated. With people at …
Get Human in Your Marketing Now to Reach B2B Buyers in 2021
In this unprecedented time, B2B content marketing strategist Megan Thudium presents the top three natural ways that companies can ‘get human’ by thinking like people connecting to other people; and …