Fears of a looming recession yielded a vast amount of discourse and insights from marketers in 2022. What does the data say? Peter Field of IPA analyzed the business …
##b2bblog
Fears of a looming recession yielded a vast amount of discourse and insights from marketers in 2022. What does the data say? Peter Field of IPA analyzed the business …
##b2bblogThe verdict is clear: interruptions are out, intent is in. The future of digital marketing and advertising success will be defined by understanding a user’s intentions and serving content that aligns, …
##intentbasedmarketingB2B bootstrapped startups, or those that are self-funded and rely on minimal outside investments, often have limited resources, including a small marketing budget. However, there are still ways for …
##b2bblogThe past year was a complicated one for sales teams. From a business standpoint, 2022 was the first somewhat “normal” year in a while where the pandemic was not …
##SalesenablementEmail marketing in the B2B sphere is one of those constantly-analyzed topics in the modern marketing world. However, in the past few years, B2B marketers have been getting more …
##b2bblogDo you know what your customer is looking for? Or what topics move them and what problems they are currently facing? Wouldn’t it be nice if you knew? Intent …
##guideinb2bThe ways of marketing have been changing rapidly in the past few years. How can marketers measure their campaign impact with greater accuracy? If you’re a B2B marketer, you’ve …
##abmWith 2022 in the rearview mirror, now is a perfect time to step back and assess what it taught us about the state of B2B sales. Virtual selling to …
#b2bsalesTo be successful in sales prospecting, you must ensure that you’re sending the right message to the right audience. The simplest way to accomplish that goal is to …
##b2bblogWith B2B’s increasing reliance on intent data, now is a good time to assess its current state and prepare for what’s ahead. In B2B sales and marketing, intent has become …
#intentdata