Even as new marketing channels crop up, email marketing continues to be an effective way to generate leads and convert more prospects for your business. According to a HubSpot survey, 94% …
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CRM Hygiene: The 5-Step Data Cleansing Process for Modern Business
The most important growth drivers for any business simply can’t succeed without a core infrastructure of high-quality, trustworthy data. For most companies, the first step in building that advanced data …
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AI in Sales: How to Build Your Go-to-Market AI Strategy
It’s taken less than two years for generative AI to shake up entire industries and challenge the way we think about the future of education, law, politics, art and much …
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What is an ICP for sales? A deep dive into all you need to know to build the perfect ICP
In the world of sales, if you’re not targeting the right audience, you may as well be shooting hoops in the dark. One powerful tool that sales teams use to …
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7 Habits of Highly Successful Prospectors, According to Sales Leaders
Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable …
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Best crypto and Bitcoin casinos in South Africa for 2024 The Mail & Guardian 10
Best Online Casinos South Africa 2024 Offshore platforms form the bulk of the South African online gambling industry. This depends on the iGaming software developers that support the casino. You …
Sales reporting: 8 types of reports and 5 tips to help you reap their benefits
There is an endless variety of sales reports that sales managers have to maintain, review, and report on. As sales managers, the responsibility of maintaining, reviewing, and reporting on this …
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Crucial Marketing KPIs Your Team Needs To Track in 2024
Every marketer has a hefty responsibility: Find new prospects, personalize messaging, and ultimately, align with sales to grow the business.However, quantifying the success of any marketing campaign can be difficult …
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State of AI and the C-Suite 2024: Secrets to a Successful AI Strategy
Executive Summary Generative artificial intelligence (GenAI) ushers in a new wave of optimism for transforming how every organization plans, operates, automates, and differentiates in the market. These unique opportunities, brought …
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Sales analytics: What it is and how you can get the most out of your sales data
Sales analytics is a crucial part of your business growth and sales intelligence. Analytics in sales means that you know where your strengths and weaknesses are in terms of your …
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