Here’s how marketers will improve email strategies this year to deliver value and help manage the changing privacy landscape. When done right, email is an effective, low-cost channel that speaks …
##emailmarketingLatest Post
Buyer Intent Data: Identify and Prioritize Sales-Ready Accounts
It’s no secret that B2B marketing teams are being held accountable for their influence on the pipeline more than in the recent past. B2B marketers need an efficient approach …
##b2bbblogGoogle Gemini: Everything you need to know about the new generative AI platform
Google’s trying to make waves with Gemini, a new generative AI platform that recently made its big debut. But while Gemini appears to be promising in a few aspects, …
##MarketingTrendsStreamlining Lead Management With the Right Integrations
Looking to unleash the potential of lead generation? Integration could hold the answer. Businesses must adapt to the ever-changing economic and technology landscapes in order to maintain a stable revenue …
##leadgeneration2024 B2B Tech Marketing Trends: The Year Of Authenticity
In modern marketing, every era is characterized by both its transformative strategies and transient trends. In other words, brands must continuously evolve (focus on Marketing Trends) in order to stay …
##b2bbblogBoosting Sales Performance: Key Metrics to Measure Sales Enablement Effectiveness
Sales enablement is crucial in driving revenue growth by empowering your sales team to deliver personalized and impactful interactions at every stage of the buyer’s journey. It aligns marketing efforts …
##b2bbblog5 Lead Generation Trends to Know in 2024
From navigating Google’s algorithm updates to integrating AI, adapting to these five lead generation trends will help you close more deals in 2024. In 2023, the B2B companies faced a …
##20242024 B2B trends: 6 key areas for marketing success
Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts. Staying ahead of the curve is imperative for long-term success in B2B. As we …
##2024Layering Intent Data Onto Your Top-of-Funnel Marketing
Discover how to optimize lead generation strategies with intent data. Intent data is increasingly crucial in B2B marketing, particularly for lead generation. However, many marketers lack clarity on its optimal …
##intentbasedmarketingLead generation and marketing automation: How they work together
Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. The …
##leadgeneration