There’s a lot of hype surrounding AI in business infrastructure and in sales specifically – it’s predicted that 75 percent of B2B sales organizations will be using AI-powered selling solutions of …
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There’s a lot of hype surrounding AI in business infrastructure and in sales specifically – it’s predicted that 75 percent of B2B sales organizations will be using AI-powered selling solutions of …
##blogNow that users better control the data they share online, marketers everywhere have faced one major hurdle: targeting consumers who don’t want to sacrifice their privacy and (perhaps more …
##b2bblog #ga4Marketers using intent data and buying groups show more confidence and see greater improvements in metrics. Data is critical for marketers to achieve their annual goals. Having the …
##salesintentImagine you could talk to your target audience one-on-one, just like in the days of door-to-door selling. How persuasive do you think you would be? At the very least, …
The world we live in has been altered in so many ways by the Covid-19 health crisis — and enterprise buying is no exception. Many buying and selling teams …
##blogRachel Klaver is a marketing strategist, specialising in lead generation and content marketing. OPINION: During the pandemic, thousands of small business owners became actively engaged in frequent communication with their …
##blogHow marketing and sales teams can optimize go-to-market strategies amidst an uncertain economic landscape, saving both time and money: When revenue-generating teams are not aligned, it has an adverse effect …
The internet forever changed how we buy and sell things — both in the B2C and B2B markets. The influx of options and available information created a customer base that …
##b2bbblogSales enablement —the strategic use of people, processes, and technology to improve sales productivity and increase revenue — is the (usually) missing key for sales organizations that want to …
##SalesenablementCustomer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the Grandparent have in …
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