Do you know the difference between a cold email that doesn’t get any responses and one that generates more than a dozen new customers? Which kind of cold email …
#B2Bmarketing
Do you know the difference between a cold email that doesn’t get any responses and one that generates more than a dozen new customers? Which kind of cold email …
#B2BmarketingLead generation is essential for effective customer acquisition, and it’s often the best way to land your first sale. Demand generation, a tactic that comes before lead generation, grabs the …
##leadgenerationRelationship marketing is all about genuinely caring for your customers without obsessing over sales. When you improve customer experience by one point, you can boost revenue tenfold. And it …
##b2bblogCovid-19 has triggered permanent paradigm and behavioral shifts in the way business is done. Research by McKinsey confirms that today’s decision-makers: • Believe that the new digital or remote-first way of …
##SalesenablementBusiness-to-business (B2B) sales prospecting is a process that requires a lot of time, effort, and energy. You are constantly trying to find new leads and reach out to them …
##b2bblogIn collaboration with Bain & Company, we recently hosted two panel discussions for enterprise CMOs in New York and Boston. ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer …
##blogLike most business owners, you probably have invested a lot of time and effort into a website that will display your products. Most people try to increase traffic to …
##b2bblogIn today’s digital age, SEO isn’t an optional marketing strategy. It’s essential. However, many business leaders don’t understand the key research components needed to run a successful SEO campaign. All …
##blogIf you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be …
##b2bblogAn effective sales team has proven to be a leading factor in companies’ performance and growth throughout the pandemic. For those of you responsible for enabling a sales force, …
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