Do you know the difference between a cold email that doesn’t get any responses and one that generates more than a dozen new customers? Which kind of cold email …
#B2Bmarketing
Latest Post
7 Common Lead Generation Mistakes — and What You Need to Do Differently
Lead generation is essential for effective customer acquisition, and it’s often the best way to land your first sale. Demand generation, a tactic that comes before lead generation, grabs the …
##leadgeneration
Why Relationship Marketing Is Essential To B2B Lead Generation
Relationship marketing is all about genuinely caring for your customers without obsessing over sales. When you improve customer experience by one point, you can boost revenue tenfold. And it …
##b2bblog
Bolstering Buyer Intent Data Could Lead To Stronger Sales
Covid-19 has triggered permanent paradigm and behavioral shifts in the way business is done. Research by McKinsey confirms that today’s decision-makers: • Believe that the new digital or remote-first way of …
##Salesenablement
How to Improve Your B2B Sales Prospecting With Data
Business-to-business (B2B) sales prospecting is a process that requires a lot of time, effort, and energy. You are constantly trying to find new leads and reach out to them …
##b2bblog
ZoomInfo x Bain: 10 Insights From Our CMO Event
In collaboration with Bain & Company, we recently hosted two panel discussions for enterprise CMOs in New York and Boston. ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer …
##blog
5 Proven Ways To Increase Traffic to Your Website
Like most business owners, you probably have invested a lot of time and effort into a website that will display your products. Most people try to increase traffic to …
##b2bblog
How Keyword Research And Search Intent Are Becoming Vital To Marketing Strategies
In today’s digital age, SEO isn’t an optional marketing strategy. It’s essential. However, many business leaders don’t understand the key research components needed to run a successful SEO campaign. All …
##blog
The 19 Best B2B Marketing Strategies (Based on Data!)
If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be …
##b2bblog
Why Sales Enablement Is Critical To Your Post-Pandemic Growth Strategy
An effective sales team has proven to be a leading factor in companies’ performance and growth throughout the pandemic. For those of you responsible for enabling a sales force, …
##blog