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The balance between proactive and reactive marketing

  Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing. OPINION: During the pandemic, thousands of small business owners became actively engaged in frequent communication with their …


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How Customer Personas Fuel Good Content

Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively.   What do Andy the Adventurer and Gerry the Grandparent have in …


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