Today’s B2B buyers want experiences much like their B2C counterparts. And that means embracing the shift to digital-first. B2B sales have gone digital, according to McKinsey. The research firm …
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Selling to the Sales Team: The Value Proposition for Sales Enablement
Sixty-two percent of companies are currently using sales enablement tools and another 19 percent are actively considering it, according to 2022 data by Highspot. Top goals include improving sales …
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B2B Marketing: Four Ways To Stay Creative
We all know that business-to-business marketing can get old and boring quickly if you are doing the same old thing. One of the best ways to grow and stand out …
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3 Reasons to Double Down on B2B Lead Generation (Instead of Winding Down) in Q4
Q4 has just begun, and the pressure is on. You have just under three months left to hit your sales targets to end the year with a bang. But there’s just …
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5 B2B Marketing and Sales Trends to Look Out for in 2023
Digitization is not as simple as some may believe. Marketing and sales trend in 2023 will involve leadership and, in essence, the entire organization. The world’s recent encounter with the …
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Give Your Brand’s Top Voices A Stage: The Power Of LinkedIn In Modern-Day Employee Branding
LinkedIn in a modern-day employee branding strategy In the State of B2B Social Media Marketing report by Oktopost, 46 per cent of CMOs interviewed concluded that employee advocacy was their best-performing social …
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How To Shorten The Sales Cycle Through Effective B2B Content
Three out of four B2B companies take four months or longer to close a sale with new customers, according to data from CSO Insights (via Marketing Charts). A primary reason …
3 Trends That Will Shape B2B CMOs’ 2023 Planning
The old saying “spend money to make money†seems paradoxical. But what if B2B CMOs could harness Forrester’s data and insights to show that’s exactly what high-growth companies are doing? …
A Guide to B2B Marketing Automation That Generates Quick Results
If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to …
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4 Overlooked B2B SaaS Lead Generation Strategies to Help Scale Your Startup
Got leads? SaaS competition is growing, making it hard to land new customers. Learn how to get over your dry spell and flood your sales pipeline with more prospects. So, …