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Creating Marketing Campaigns with a Human Touch

In today’s challenging environment, marketers are being asked to drive more business by ensuring efficient and effective spend of their valuable marketing dollars. They need to drive website traffic, generate …

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How To Use Chatbots To Grow Your Business

Some entrepreneurs can be intimidated by advanced tech. With AI-powered conversational interfaces, founders either have to dive in or hire a professional to leverage the technology. As social media and chat …

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Most Read B2B Marketing Stories of 2020

When examining Chief Marketer’s most-read B2B marketing stories of 2020, it’s no surprise that pivoting strategies in the face of COVID-19—from budgets to content to digital marketing—factor into most of …

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