ABM is quickly becoming a staple initiative for connecting with modern buyers. As it continues to outperform other marketing investments, the popularity of ABM continues to rise. When every function …
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AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps
The B2B buyer’s journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders. For many brands, this causes a leaky funnel filled with inaccurate or …
How are AI and data-driven campaigns changing sales and marketing?
AI is already having a major impact for sales and marketing teams, especially when it comes to lead generation, but as the technology progresses, there will be even more advantages …
AI’s Role in Driving the Sales Experience
Much has been made of AI’s role in serving customers, and AI-supported smart devices have invaded homes everywhere — Amazon’s Alexa was even used to order millions more Alexas as Christmas presents in …
10 Early Warning Signals that it’s Time to Consider Working with a B2B Data Partner
Content engagement rates dipping, website bounce rates rising and connection rates declining are all early warning signs that something isn’t working in your outbound marketing and lead generation efforts, and …
The Top B2B Influencer Marketing Trends for 2020 [Infographic]
While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% …
Five Ways To Use AI In Marketing Today
Recently I was asked, “As an agency, how are you using AI within your marketing?” And honestly, the question gave me pause. I know we are using AI, but could not answer …
Should Law Firms Use Chatbots Rather Than Mobile Forms?
You may have noticed that Chatbots are replacing mobile contact forms. The trend is not limited to retailers, airlines and hotels. It is also taking place on law firm websites. …
Why salespeople should not fear AI
Concerns about sales professionals being automated out of a job are still commonplace, but artificial intelligence is vital to navigate an increasingly complex customer journey. Ex-prime minister David Cameron has …
AI, Martech and Customer Experience – The Way of Marketing
“Most brands only use 20% of the tech stack they pay for … you have to question whether our money is being best spent in that area. That is something …