There’s an unwritten law that the B2B buyer journey must be overly complex, without emotional strings and with only linear, periodic and transactional engagement. According to Gartner, 77% of B2B …
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Optimizing Your B2B Content Marketing On LinkedIn
If you’re a B2B company, ask yourself whether you’re using LinkedIn as much as you should be. As of this writing, the social media network for professionals has about 58 …
US B2B digital ad spend grows, becoming central part of B2B go-to-market strategy
Hard to find AU statistics like this article based on the US but we do indeed follow most of the trends on par. In 2020, US B2Bs overhauled their marketing …
B2B Marketers Still Prioritizing Customer Experience & Engagement
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and customer experience remain a priority. Wpromote recently conducted its “2021 State of B2B Digital Marketing†…
How to Get Quality Leads on LinkedIn
Lead generation is crucial for the growth of any company. Yet, it is not enough to have a lot of leads. Quality is what matters. In particular, a quality lead …
Must-Do Steps To Better Understand Your B2B Target Audience
CEO of MeritB2B, the leading provider of B2B marketing solutions. Data-Driven. Tech Enabled. Growth Obsessed. There is a reason why the old adage is “know thy customer†and not “know thy …
News: B2B CMOs and brands primed to accelerate growth, new study reveals
The 2021 Growth Marketing Maturity (GMM) Study, a new industry initiative launched by Stein IASÂ in partnership with WARC and The Effectiveness Partnership, has revealed that most B2B marketing leaders now …
US B2B ad spend set to pass $30b in 2023, nearly half the dollars will go to digital
The B2B shift to digital ad spend is accelerating more quickly than most could have imagined, according to eMarketer’s US B2B Advertising Forecast ’21. With a surge of dollars now …
New B2B Marketing Data: Higher Budgets & Customer Experience Challenges
Wpromote’s new trend report reveals that B2B marketers are looking to capitalize on 2020’s digital acceleration but may be underprepared for upcoming data challenges. For the 2021 State of B2B …
The New Rules of B2B Lead Generation
At the beginning of 2020, it was the norm for any respectable technology industry leader in business to business (B2B) sales to spend upwards of 80% of their time on …