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3 Common Chatbot Myths Dispelled

Chatbot – Virtual Assistant – Smartphone – Cloud Communications In this age of rapid technological advancement, chatbots are one product taking the market by storm. Their applications are easily understood …


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Making strides with ABM in three key steps

Account-based marketing (ABM) is an effective business-to-business (B2B) marketing strategy with a host of benefits as cited in AdRoll’s RollWorks blog post “17 ABM statistics that will make you rethink your 2018/2019 …


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AI & ML Are Enhancing Marketing and Sales Strategies

AI & ML Are Enhancing Marketing and Sales Strategies

In recent years, the marketing and sales domain have seen major transformations as disruptive technologies like Artificial Intelligence and Machine Learning continue to advance. These advanced analytics tools portray a …


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Choosing the Right Chatbot for your Business

Choosing the Right Chatbot for your Business

Credit: Photo 131215570 © Wrightstudio – Dreamstime.com 25 per cent of customer service operations will involve the use of chatbots by 2020, according to Gartner – a significant jump from …


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3 E-Commerce Trends Leading The Way In 2019

3 E-Commerce Trends Leading The Way In 2019

  The largest 18 e-commerce marketplaces account for more than $1 trillion in global sales annually. With the emergence of boutique retailers rivaling established giants like Amazon, and the inevitable rise of social …


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5 Ways Field Marketing Can Own ABM

5 Ways Field Marketing Can Own ABM

ABM is quickly becoming a staple initiative for connecting with modern buyers. As it continues to outperform other marketing investments, the popularity of ABM continues to rise. When every function …


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AI’s Role in Driving the Sales Experience

AI’s Role in Driving the Sales Experience

Much has been made of AI’s role in serving customers, and AI-supported smart devices have invaded homes everywhere — Amazon’s Alexa was even used to order millions more Alexas as Christmas presents in …


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