Email Marketing has been around since forever. There are plenty of articles any of us can read on Google about Email Marketing. Why is email marketing important? How to Master …
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How to influence C-level decision makers in B2B marketing?
A thorough guide to influential B2B marketing using multi-dimensional tactics and an improved marketing strategy aimed for C-level decision makers. Being in the B2B marketing world, are you still wondering …
The tech revolution and its impact on the B2B world
With new-age tech transforming the ecommerce landscape, B2B players are investing in AI, VR, Big Data and leveraging social media to personalise the shopping experience. India’s improved capabilities in creating …
Five Things B2B CMOs Must Do To Prepare For The Year Ahead
For B2B CMOs, we don’t know what 2021 has in store for us, but one thing is certain — we should continue to expect the unexpected and embrace change as …
Conversational AI for President: The Covid-19 Chatbot Use Case
Our interactions with government agencies hardly ever find their way into our dinner-table conversations, yet they play a huge role in our everyday lives. From applying for benefits to renewing …
Conversational AI: The Future Of Customer Service Beyond The COVID-19
Businesses are recognizing the need to leverage conversational AI to provide satisfactory customer service experience. In 1956, the term artificial intelligence (AI) was first coined and used to solve mathematical …
THE PIVOT: ACCELERATED MIGRATION TO REMOTE AND DIGITAL IN B2B MARKETING
Amid the COVID-19 pandemic, the way companies interact with as well as buy and sell from each other now looks fundamentally different than it used to—and that is likely permanent. …
Improve your B2B marketing with AI
If global lockdown has taught us anything, it’s that people really cherish their connections to the outside world. We’re being reminded of what is important – and connectivity is high …
Is Business-to-Everyone (B2E) the future of B2B?
To be successful in the rapidly changing digital world, businesses should be able to deliver personalized customer experiences to individuals that are part of the buying decisions Historically, businesses considered …
AI in Marketing: Myths vs. Reality
The true promise of AI in marketing is greater speed, writes Jonny Bentwood, Global Head Of Data & Analytics at UK PR agency Golin There is a great deal of hype around AI …