Chatbot – Virtual Assistant – Smartphone – Cloud Communications In this age of rapid technological advancement, chatbots are one product taking the market by storm. Their applications are easily understood …

Chatbot – Virtual Assistant – Smartphone – Cloud Communications In this age of rapid technological advancement, chatbots are one product taking the market by storm. Their applications are easily understood …
Account-based marketing (ABM) is an effective business-to-business (B2B) marketing strategy with a host of benefits as cited in AdRoll’s RollWorks blog post “17 ABM statistics that will make you rethink your 2018/2019 …
In recent years, the marketing and sales domain have seen major transformations as disruptive technologies like Artificial Intelligence and Machine Learning continue to advance. These advanced analytics tools portray a …
The critical relationship between marketing and sales may not always be the smoothest of relationships. But what is certainly true is that the sales and marketing partnership is one of …
Credit: Photo 131215570 © Wrightstudio – Dreamstime.com 25 per cent of customer service operations will involve the use of chatbots by 2020, according to Gartner – a significant jump from …
The largest 18 e-commerce marketplaces account for more than $1 trillion in global sales annually. With the emergence of boutique retailers rivaling established giants like Amazon, and the inevitable rise of social …
ABM is quickly becoming a staple initiative for connecting with modern buyers. As it continues to outperform other marketing investments, the popularity of ABM continues to rise. When every function …
The B2B buyer’s journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders. For many brands, this causes a leaky funnel filled with inaccurate or …
AI is already having a major impact for sales and marketing teams, especially when it comes to lead generation, but as the technology progresses, there will be even more advantages …
Much has been made of AI’s role in serving customers, and AI-supported smart devices have invaded homes everywhere — Amazon’s Alexa was even used to order millions more Alexas as Christmas presents in …