B2B marketers find that targeting to key accounts and “flipping the funnel” drive double-digit ROI
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What is Lead Nurturing?
Lead nurturing refers to the activities that occur after a lead has been delivered to an advertiser, and is a key ingredient for the success of any online lead generation …
CMOs Cannot Afford to Miss 2018 Technology Predictions
Nancy Lim, Marketing Director, CallRail, predicts top three trends for 2018 that will impact marketing For marketers, being one step ahead can make the difference between closed business and lost …
New UK research appointed for Customer Acquisition best practices
We look to our UK brothers to help develop solid practices we can enforce locally till whilst we play catch up. http://tinyurl.com/kmn63jn. Note to self must engage ADMA to formulate a AU …
An introduction of iCumulus online lead generation service is out!
We deliver full coverage of online lead generation methodologies such as question sponsorship, co-registration, publisher host and post. Data quality and real time lead delivery strengthen our deliverables when it …
Consumers prefer SMS to other forms of mobile marketing
Market Survey, conducted by Millward Brown Digital in eight countries including the UK, USA, Australia, New Zealand, found of over 1,500 mobile users, revealing that well over half (59%) of …
iCumulus and 8thfloorads form Strategic Alliance to Deliver Premium Lead Generation Solutions within Australia and New Zealand
Delivering customer acquisition solutions to advertisers and asset monetisation for publishers. Sydney, Australia – August 5th, 2013 – iCumulus and 8thfloorads today announced that they have entered into a strategic …
The Evolution of Data Management Platforms
As many brands realise the full potential and opportunities data presents to drive responses to digital campaigns. The selection of the optimum technology is a mine field, and you’re not alone …
Apple iAd
This week sees the addition of a number of very successful iAd campaigns. iAd provides mobile advertisers unparalleled targeting to Apple users with scale – ask us how
Latest White Paper from iCumulus
We have developed this White Paper with a combination of best practices, from shared experiences, and industry research, on the best usage of the data iCumulus collects on behalf of …