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What is Lead Nurturing?

Lead nurturing refers to the activities that occur after a lead has been delivered to an advertiser, and is a key ingredient for the success of any online lead generation …


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The Evolution of Data Management Platforms

The Evolution of Data Management Platforms

As many brands realise the full potential and opportunities data presents to drive responses to digital campaigns. The selection of the optimum technology is a mine field, and you’re not alone …


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Apple iAd

Apple iAd

This week sees the addition of a number of very successful iAd campaigns. iAd provides mobile advertisers unparalleled targeting to Apple users with scale – ask us how


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Latest White Paper from iCumulus

Latest White Paper from iCumulus

We have developed this White Paper with a combination of best practices, from shared experiences, and industry research, on the best usage of the data iCumulus collects on behalf of …


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