B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation …
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The BOT(tom) line – Chatbots are one of the biggest innovations in the marketing industry
Chatbots are one of the biggest innovations in the marketing industry but in order to use them effectively, brands must carefully consider the customer journey and how they implement this …
First-of-its-kind chatbot developed to support genetic counselling
Scientists at CSIRO, Australia’s national science agency, in partnership with Melbourne Genomics Health Alliance, have developed an Australian-first digital conversation agent (a ‘chatbot’) that could support patients in making informed …
Best Practices for B2B Social Media Marketing in 2020
Social media for b2b brands is tough. This is because any brand that is directly in touch with the consumers has more creative ideas to interact on social media whereas …
Three Steps To Overcoming AI Marketing Fears
AI creates unknowns, and they loom large over marketers. The 2020 State of Branding Report found that 56% of surveyed marketers think AI could negatively affect their brands by diminishing creativity, reducing …
The B2B Buyer Journey Becomes More Complex: Study Reveals
DemandGen Report’s B2B Buyer Behavior Study uncovers new purchase trends in the B2B industry The COVID-19 pandemic has dramatically altered the economic landscape for businesses. While we are yet to …
How AI is transforming the world of digital marketing
Artificial Intelligence (AI) has been a hot buzzword since many years now, and for good reason. It has permeated so many aspects of our modern life that we have reached …
Why creating a successful account-based marketing programme is more important than ever
In recent years, ABM (account-based marketing) has been steadily rising as a business marketing strategy. Also sometimes referred to as key account marketing, ABM is a focused strategic approach to …
How AI has evolved in the marketing industry – and where it’s headed next
Throughout history, the basic purpose of marketing hasn’t changed. As in generations past, the role of the marketer today is to encourage consumer engagement in hopes of driving purchases and …
5 growth principles B2B marketers need to embrace today
Growth. It is on everybody’s mind as companies struggle to find their footing amid the evolving economic landscape. With budgets tightening across industries, brands in both B2B and B2C industries …