Fully leveraging the resources of LinkedIn for B2B marketing takes more than time… it takes a strategy. The B2B marketer who approaches LinkedIn as one piece of a multi-channel strategy, …
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60% of B2B Buyers Question Sales Rep Integrity Study Finds
According to ValueSelling Associates Inc., a sales training consulting company, 60 percent of business-to-business (B2B) buyers today distrust the integrity of salespeople, while only 34 percent of buyers currently agree that …
AI Chatbots are Gaining Traction in the Enterprise
According to a report by Spiceworks, organizations are increasingly adopting chatbots and AI assistants in the workplace for use cases such as voice-to-text dictation and employee-calender management. Though still nascent …
B2B Marketers Adopting AI To Streamline and Scale Personalization, Messaging And Consistent Customer Experience
Artificial Intelligence (AI) and machine learning are being baked or integrated into every aspect of B2B technology. Early adopters are seeing success leveraging AI to enhance and scale personalization efforts, …
How B2B Marketers Are Embracing Brand as the Top Driver of Growth
A recent B2B International survey* of large businesses serving B2B markets has found optimism among marketers across the US and Europe, many of whom are focusing on brand as a …
Targeting a B2B Audience? Here are 5 Ways to Improve your Sales and Marketing Performance
With ever-growing scope and potential, B2B marketing is increasingly becoming more complex and competitive. Most of the businesses today are conducted digitally, and their marketing strategies have evolved accordingly. This …
Making the Workforce Smarter by Merging AI and Human Minds
Given the promise of AI technology, it’s possible our world could one day mimic the storyline from Blade Runner. Last year, Elon Musk, founder and CEO of Tesla, stated that “robots will be able …
Aussie Marketers Lag Behind Due to Fear of ‘Tech’
Marketers are stuck in a Bermuda Triangle of being fearful about innovations impacting their jobs, yet if they don’t use new tech they will fail to meet business outcomes. According …
Three Technologies Your Company Needs to Survive
By the year 2020, half of all online searches will be carried out by voice, and 30 percent of them will be made using no screen at all. AI assistants will manage our day-to-day schedules, …
Significantly Outperform your Business Competitors
Businesses that prioritize customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research. The Adobe Digital Trends Report …