As businesses slowly start to reopen, B2B marketers will be tasked to reignite their business operations and identify when their target accounts are ready to do business again. Seismic, a …
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How To Use Chatbots To Grow Your Business
Some entrepreneurs can be intimidated by advanced tech. With AI-powered conversational interfaces, founders either have to dive in or hire a professional to leverage the technology. As social media and chat …
Most Read B2B Marketing Stories of 2020
When examining Chief Marketer’s most-read B2B marketing stories of 2020, it’s no surprise that pivoting strategies in the face of COVID-19—from budgets to content to digital marketing—factor into most of …
eBay Uses AI To Write Emails, Increase Marketing Performance
eBay continues to prove performance with technology tapped from various companies, such as Phrasee, which uses artificial intelligence to generate higher performance with messages like email subject lines, push notifications …
2020 Marketing Trends Outlook – B2B Buying Shifts to Online
B2B buying is changing. We knew this in 2019, but as we begin our journey into a new decade, it stands out in sharp relief. Businesses are moving away from traditional …
Chatbots to the Rescue: How Conversational AI Will Save Call Centers
Spurred by high demands placed on call center personnel during the pandemic, chatbots have taken on new prominence. Today, thanks to cloud-based platforms, AI-powered chatbots are now within reach of …
B2B Marketing Content Consumption Increased, While Session Times Decreased During COVID-19
Content consumption data shows that B2B buyers and customers engaged with more content more often during the pandemic, but had shorter session times New data from PathFactory reveals that B2B marketing content consumption increased …
Building a B2B Marketing Budget for Uncertain Times
The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend more efficiently. …
How B2B Marketing And Sales Teams Can Adapt To A New Normal
You’ve probably heard that the only thing we can control in life is how we react to the things we can’t control. For B2B companies deeply embedded in a pandemic- …
Most B2B marketers don’t like their own content – here’s why that matters
 David McGuire previews his Ignite 2020 session, revealing that 68% of B2B marketers are not proud of their content Earlier this year, Radix Communications released research showing that just …