B2B marketing is undergoing a transformation as businesses innovate and experiment with their media choices, including a newfound interest in digital audio, a new WARC study in association with audio …
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Three rules for more effective B2B marketing
B2B brands’ advertising is largely ineffective but needn’t be. To create more memorable ads, there are three simple rules. The best investments – in finance and marketing – are contrarian …
How to Know if Someone Read Your Email (Detailed Guide)
You sent an important email and are waiting for a reply. You checked your inbox a couple of times, and it’s empty. A few days passed, and you’re wondering whether …
How to re-energise your customer experience
The Covid-19 pandemic has accelerated new digital customer behaviours across the globe. During this period, more of us have spent an increasing amount of time online, browsing through social media …
12 predictions B2B marketers are making for 2021
We’ve entered a digitally transformed era in marketing (whether we wanted to or not). With a year like no other, who knows what’s to come in the following months. With …
What B2B marketers can look forward to in 2021
B2B marketers will become growth drivers, and will own the all-important digital journey. “For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s …
5 trends of Artificial Intelligence in marketing that will mark 2021
Without a doubt, last year was a watershed for the adoption of new technologies, as the COVID-19 pandemic accelerated the implementation of tools based on Artificial Intelligence (AI) for various business areas. …
Five Marketing Strategies For B2B E-Commerce
It is undeniable that B2B e-commerce has been rapidly growing over the past few years. However, along with its rapid growth is tougher competition among the industry players. Everybody wants …
How AI Chatbots Can Boost Patient Engagement, Care Experience
An artificial intelligence-powered chatbot is helping providers at UCHealth increase patient engagement and enhance the care experience. The rise of artificial intelligence tools in healthcare has introduced new methods of …
Digital is a boon for B2B marketing. Here’s why
B2B marketing got on to the digital bandwagon relatively late. But the foundations have already been laid. Companies now need to leverage digitalisation to hit that growth curve. B2B marketing, …