In 2021, new measures will emerge to accurately measure the effectiveness of this media. ROI will be paramount in every marketer’s dictionary. The pandemic has battered the downward-spiralling economy although …
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B2B’s Evolution In 2021: How AI And Machine Learning Are Forever Changing B2B Marketing
Did you know that the number of marketers adopting AI technology grew by 44% between 2017 and 2018? At Leadfeeder, we use machine learning to filter ISPs and nonrelevant hostnames out …
The role of AI & social media marketers in a B2B marketing campaign
A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B marketing campaign. Without …
B2B comes of age as marketers find new opportunities
B2B marketing is undergoing a transformation as businesses innovate and experiment with their media choices, including a newfound interest in digital audio, a new WARC study in association with audio …
Three rules for more effective B2B marketing
B2B brands’ advertising is largely ineffective but needn’t be. To create more memorable ads, there are three simple rules. The best investments – in finance and marketing – are contrarian …
How to Know if Someone Read Your Email (Detailed Guide)
You sent an important email and are waiting for a reply. You checked your inbox a couple of times, and it’s empty. A few days passed, and you’re wondering whether …
How to re-energise your customer experience
The Covid-19 pandemic has accelerated new digital customer behaviours across the globe. During this period, more of us have spent an increasing amount of time online, browsing through social media …
12 predictions B2B marketers are making for 2021
We’ve entered a digitally transformed era in marketing (whether we wanted to or not). With a year like no other, who knows what’s to come in the following months. With …
What B2B marketers can look forward to in 2021
B2B marketers will become growth drivers, and will own the all-important digital journey. “For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s …
5 trends of Artificial Intelligence in marketing that will mark 2021
Without a doubt, last year was a watershed for the adoption of new technologies, as the COVID-19 pandemic accelerated the implementation of tools based on Artificial Intelligence (AI) for various business areas. …