For companies of all sizes, there are fine lines and many overlaps between marketing and advertising campaigns. One of the biggest conversations that regularly take place revolve around whether it …
Latest Post
Using Targeting and Data to Drive Sales
To benefit both brand and consumer, marketers need an effective strategy behind utilizing data. In this article, Susan Rothwell, Senior Vice President of Sales, Valassis Digital, explains, how marketers can use …
New Phone-Calling AI Assistant – What It Means For Marketers
AI is powerful, and its implications for the future of marketing and communications are vast. The first marketers to master it will be able to harness its power writes, Krish …
Best Practices For B2B Marketers On LinkedIn
Fully leveraging the resources of LinkedIn for B2B marketing takes more than time… it takes a strategy. The B2B marketer who approaches LinkedIn as one piece of a multi-channel strategy, …
60% of B2B Buyers Question Sales Rep Integrity Study Finds
According to ValueSelling Associates Inc., a sales training consulting company, 60 percent of business-to-business (B2B) buyers today distrust the integrity of salespeople, while only 34 percent of buyers currently agree that …
AI Chatbots are Gaining Traction in the Enterprise
According to a report by Spiceworks, organizations are increasingly adopting chatbots and AI assistants in the workplace for use cases such as voice-to-text dictation and employee-calender management. Though still nascent …
B2B Marketers Adopting AI To Streamline and Scale Personalization, Messaging And Consistent Customer Experience
Artificial Intelligence (AI) and machine learning are being baked or integrated into every aspect of B2B technology. Early adopters are seeing success leveraging AI to enhance and scale personalization efforts, …
How B2B Marketers Are Embracing Brand as the Top Driver of Growth
A recent B2B International survey* of large businesses serving B2B markets has found optimism among marketers across the US and Europe, many of whom are focusing on brand as a …
Targeting a B2B Audience? Here are 5 Ways to Improve your Sales and Marketing Performance
With ever-growing scope and potential, B2B marketing is increasingly becoming more complex and competitive. Most of the businesses today are conducted digitally, and their marketing strategies have evolved accordingly. This …
Making the Workforce Smarter by Merging AI and Human Minds
Given the promise of AI technology, it’s possible our world could one day mimic the storyline from Blade Runner. Last year, Elon Musk, founder and CEO of Tesla, stated that “robots will be able …