Artificial Intelligence (AI) and machine learning are being baked or integrated into every aspect of B2B technology. Early adopters are seeing success leveraging AI to enhance and scale personalization efforts, …
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How B2B Marketers Are Embracing Brand as the Top Driver of Growth
A recent B2B International survey* of large businesses serving B2B markets has found optimism among marketers across the US and Europe, many of whom are focusing on brand as a …
Targeting a B2B Audience? Here are 5 Ways to Improve your Sales and Marketing Performance
With ever-growing scope and potential, B2B marketing is increasingly becoming more complex and competitive. Most of the businesses today are conducted digitally, and their marketing strategies have evolved accordingly. This …
Making the Workforce Smarter by Merging AI and Human Minds
Given the promise of AI technology, it’s possible our world could one day mimic the storyline from Blade Runner. Last year, Elon Musk, founder and CEO of Tesla, stated that “robots will be able …
Aussie Marketers Lag Behind Due to Fear of ‘Tech’
Marketers are stuck in a Bermuda Triangle of being fearful about innovations impacting their jobs, yet if they don’t use new tech they will fail to meet business outcomes. According …
Three Technologies Your Company Needs to Survive
By the year 2020, half of all online searches will be carried out by voice, and 30 percent of them will be made using no screen at all. AI assistants will manage our day-to-day schedules, …
Significantly Outperform your Business Competitors
Businesses that prioritize customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research. The Adobe Digital Trends Report …
The Power Behind Account-Based Marketing
B2B marketers find that targeting to key accounts and “flipping the funnel” drive double-digit ROI
#account-based marketingWhat is Lead Nurturing?
Lead nurturing refers to the activities that occur after a lead has been delivered to an advertiser, and is a key ingredient for the success of any online lead generation …
CMOs Cannot Afford to Miss 2018 Technology Predictions
Nancy Lim, Marketing Director, CallRail, predicts top three trends for 2018 that will impact marketing  For marketers, being one step ahead can make the difference between closed business and lost …