Account-based marketing (ABM) is like spearfishing. You set a single target, rather than spraying and praying. This concentrates sales and marketing efforts toward one account to generate higher revenue inflow. …
##aacountbasedmarketing
Latest Post
The AI Revolution In Lead Generation:Navigating New Business Frontiers
The integration of Artificial Intelligence (AI) in lead generation is transforming how businesses identify and engage with potential customers. Unlike traditional methods, AI algorithms can analyze vast datasets, predict buying …
##leadgeneration
AI Can Help Sales Teams Drive Bigger, Better Outcomes: Here’s How
The use cases for artificial intelligence (AI) in the world of sales are plentiful. AI is making sales teams more prepared, efficient and impactful by automating tedious tasks and surfacing …
##AIAdoption
Sales Automation: Tools & Strategies to Modernize Your GTM
Sales automation tools have the power to transform your go-to-market strategy, delivering better efficiency, quicker sales cycles and faster growth. But in order to make the most of sales automation, sales …
#b2bsales
7 Common Types of Dirty Data and How to Clean Them
Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If …
##datamanagement
Modernize Your GTM: 3 Key Levers That Drive Efficient Growth
Every company I talk to, big and small alike, is asking me the same thing lately: “How do we modernize the way we go to market?” What they’re really asking …
##GoToMarketStrategy
The Data Differentiator: Unlocking The Power Of Unstructured Data To Fuel AI
In the rapidly evolving digital era, unstructured data has become a key player in businesses’ digital transformation journeys. Encompassing a vast array of information forms (from videos and audio clips …
##datamanagement
Without Demand Generation, Lead Generation Doesn’t Stand A Chance
Only 5% of businesses are in the market to buy your products or services at any one time, meaning 95% of businesses aren’t currently in a buying cycle. This surprising concept — …
##demandgeneration
How to find your next, best customers with ABM
Here’s how account-based marketing (ABM) can help you identify and acquire your next, highest-value customers. You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies …
##abm
The Human Touch In Sales: Balancing Emotional Intelligence With AI
The phrase “people buy from people” is ubiquitous in sales. However, with artificial intelligence and emotional intelligence engulfing all aspects of business operations, some leaders are questioning whether this conventional …
#AI