With dedicated demand marketing teams and increasing amounts of data flowing through digital, CRM and marketing automation (MA) tools, marketing’s ability to contribute to customer acquisition and revenue has …
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With dedicated demand marketing teams and increasing amounts of data flowing through digital, CRM and marketing automation (MA) tools, marketing’s ability to contribute to customer acquisition and revenue has …
##blogSales technology is pervasive in sales culture and increasingly affecting sales’ go-to-market strategy. According to a recent Gartner survey, more than eight in 10 senior sales leaders believe effective use …
##SalesenablementThere’s a lot of momentum around sales right now, as organizations of all types move out of pandemic mode and into the “next normal” phase of business. But for …
##blogToday’s B2B buyers want experiences much like their B2C counterparts. And that means embracing the shift to digital-first. B2B sales have gone digital, according to McKinsey. The research firm …
##b2bblogSixty-two percent of companies are currently using sales enablement tools and another 19 percent are actively considering it, according to 2022 data by Highspot. Top goals include improving sales …
##blogWe all know that business-to-business marketing can get old and boring quickly if you are doing the same old thing. One of the best ways to grow and stand out …
##b2bblogQ4 has just begun, and the pressure is on. You have just under three months left to hit your sales targets to end the year with a bang. But there’s just …
##b2bblogDigitization is not as simple as some may believe. Marketing and sales trend in 2023 will involve leadership and, in essence, the entire organization. The world’s recent encounter with the …
##b2bblogLinkedIn in a modern-day employee branding strategy In the State of B2B Social Media Marketing report by Oktopost, 46 per cent of CMOs interviewed concluded that employee advocacy was their best-performing social …
##digitalmarketingThree out of four B2B companies take four months or longer to close a sale with new customers, according to data from CSO Insights (via Marketing Charts). A primary reason …