With dedicated demand marketing teams and increasing amounts of data flowing through digital, CRM and marketing automation (MA) tools, marketing’s ability to contribute to customer acquisition and revenue has …
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7 Technology Disruptions That Will Completely Change Sales
Sales technology is pervasive in sales culture and increasingly affecting sales’ go-to-market strategy. According to a recent Gartner survey, more than eight in 10 senior sales leaders believe effective use …
##Salesenablement
3 Key Areas For Sales Enablement To Focus On In 2023
There’s a lot of momentum around sales right now, as organizations of all types move out of pandemic mode and into the “next normal” phase of business. But for …
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B2B Sales Have Embraced the Shift to Digital
Today’s B2B buyers want experiences much like their B2C counterparts. And that means embracing the shift to digital-first. B2B sales have gone digital, according to McKinsey. The research firm …
##b2bblog
Selling to the Sales Team: The Value Proposition for Sales Enablement
Sixty-two percent of companies are currently using sales enablement tools and another 19 percent are actively considering it, according to 2022 data by Highspot. Top goals include improving sales …
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B2B Marketing: Four Ways To Stay Creative
We all know that business-to-business marketing can get old and boring quickly if you are doing the same old thing. One of the best ways to grow and stand out …
##b2bblog
3 Reasons to Double Down on B2B Lead Generation (Instead of Winding Down) in Q4
Q4 has just begun, and the pressure is on. You have just under three months left to hit your sales targets to end the year with a bang. But there’s just …
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5 B2B Marketing and Sales Trends to Look Out for in 2023
Digitization is not as simple as some may believe. Marketing and sales trend in 2023 will involve leadership and, in essence, the entire organization. The world’s recent encounter with the …
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Give Your Brand’s Top Voices A Stage: The Power Of LinkedIn In Modern-Day Employee Branding
LinkedIn in a modern-day employee branding strategy In the State of B2B Social Media Marketing report by Oktopost, 46 per cent of CMOs interviewed concluded that employee advocacy was their best-performing social …
##digitalmarketing
How To Shorten The Sales Cycle Through Effective B2B Content
Three out of four B2B companies take four months or longer to close a sale with new customers, according to data from CSO Insights (via Marketing Charts). A primary reason …