Data has always been crucial for marketing technology (martech) applications. After all, without data, what do you have? With AI’s ability to unlock the true potential of your existing data …
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AI in Digital Marketing: Trends and Best Practices for 2024
AI is far past the point of being a new or emerging technology, especially in the world of digital marketing. A global survey in 2022 found that roughly 90% of …
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How ABS Tools Nurture Strong Relationships With Buyers
The Future of sales is personal: Driving sales success by harnessing the account-based selling tools. In today’s competitive business landscape, B2B sales teams face numerous challenges in achieving sales success. …
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Marketing 2.0: Embracing The AI-Powered Future
We are observing a significant transformation in marketing driven by the swift progress of artificial intelligence (AI). This transformation, signaling the emergence of “Marketing 2.0,” revolutionizes how organizations engage with clients, …
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The marketer’s guide to automating customer engagement
How to effectively automate customer touchpoints with personalized strategies and timely interactions to boost engagement and enhance relationships. In 2024, the ability to deliver personalized experiences at each touchpoint in …
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How Effective is Sales Enablement AI?
Learn how AI empowers teams, personalizes experiences, and drives sales success. Introduction Those are the old times when there were no sales strategies, and sales were done by being …
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How Business Process Automation Can Empower Companies
Learn from real-world examples and discover actionable steps for implementing BPA(business process automation) effectively. Darren Waddell, EVP of Innervate, stresses the collaboration of human creativity with BPA for efficiency, cost …
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Decoding Marketing Metrics: Traditional and Emerging Trends
Delve into the world of marketing metrics, where traditional standards meet emerging trends. JoAnne Gritter, COO of ddm marketing + communications, highlights the importance of evolving marketing metrics. Businesses must …
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How ABM systems are evolving to meet changing B2B buying behaviors
AI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it. B2B marketers have employed account-based marketing (ABM) for some time, but the approach …
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46 Important Account-Based Marketing Statistics for Modern Marketers
Account-based marketing (ABM) is like spearfishing. You set a single target, rather than spraying and praying. This concentrates sales and marketing efforts toward one account to generate higher revenue inflow. …
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