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AI Lead Generation

5 Lead Generation Trends to Know in 2024

From navigating Google’s algorithm updates to integrating AI, adapting to these five lead generation trends will help you close more deals in 2024. In 2023, the B2B companies faced a …


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2024 B2B trends: 6 key areas for marketing success

Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts. Staying ahead of the curve is imperative for long-term success in B2B. As we …


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Intent data

Layering Intent Data Onto Your Top-of-Funnel Marketing

Discover how to optimize lead generation strategies with intent data. Intent data is increasingly crucial in B2B marketing, particularly for lead generation. However, many marketers lack clarity on its optimal …


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