Over the last several years, we have created a lot of content around Account-Based Marketing (ABM) – from the ultimate ABM strategy template to account-based marketing examples. If you’re unfamiliar with it, ABM pushes …
Intent-based targeting isn’t a buzzword; it’s a very real method for turning buying signals into cold hard sales. The secret is knowing how to squeeze every last bit of …
Tech businesses need intent-based marketing to succeed today because B2B customers expect personalized communications. However, delivering data-backed marketing efforts is becoming more difficult as businesses must also respect data …
Do you know what your customer is looking for? Or what topics move them and what problems they are currently facing? Wouldn’t it be nice if you knew? Intent …
Intent-based marketing is a method that is used to create more traffic for a product or service. This is used to detect and influence consumers based on their wants …