B2B Marketing: Four Ways To Stay Creative
We all know that business-to-business marketing can get old and boring quickly if you are doing the same old thing. One of the best ways to grow and stand out …
3 Reasons to Double Down on B2B Lead Generation (Instead of Winding Down) in Q4
Q4 has just begun, and the pressure is on. You have just under three months left to hit your sales targets to end the year with a bang. But there’s just …
Why The Evolution Of ABM Is Creating Both Confusion And Opportunity For B2B Marketers
As the Forrester B2B Summit gets underway today, marketers will be assembling to discuss the latest changes in technologies that help them do their jobs more effectively. And no category has gone …
B2B Marketers Still Prioritizing Customer Experience & Engagement
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and customer experience remain a priority. Wpromote recently conducted its “2021 State of B2B Digital Marketing” …
Must-Do Steps To Better Understand Your B2B Target Audience
CEO of MeritB2B, the leading provider of B2B marketing solutions. Data-Driven. Tech Enabled. Growth Obsessed. There is a reason why the old adage is “know thy customer” and not “know thy …
Why B2B marketers in Asia still struggle with ROI attribution and lead gen
Measuring ROI and attribution has been listed as the top challenge (44%) among B2B marketers in Asia, according to an Adobe survey titled “State of B2B marketing in Asia” which …
5 trends of Artificial Intelligence in marketing that will mark 2021
Without a doubt, last year was a watershed for the adoption of new technologies, as the COVID-19 pandemic accelerated the implementation of tools based on Artificial Intelligence (AI) for various business areas. …
Creating Marketing Campaigns with a Human Touch
In today’s challenging environment, marketers are being asked to drive more business by ensuring efficient and effective spend of their valuable marketing dollars. They need to drive website traffic, generate …
People Based Marketing – Hot Trend in Digital for 2019
We at iCumulus are very pleased with the heightened awareness of the term People Based Marketing. To us it is a term we have been using for 20 years. In …