Data – the building block of customer intelligence – always begins unprocessed, no matter the origin (e.g., email lists, social media platforms, or website traffic). Any customer data gathered is …
The marketing landscape is undergoing a significant shake-up—from a laser focus on data privacy to widespread layoffs in tech to the game-changing impact of generative AI. When it comes to …
The average win rate for B2B companies in early 2023 fell between 17-20%. This is a significant drop from just a year before when sales success reached around 26%. Many …
Despite the surge in B2B marketing, most marketers aren’t tailoring their storytelling to reach their target audiences. Selena Cameron of WPP’s content marketing agency SJR debunks some common B2B …
Do you know the difference between a cold email that doesn’t get any responses and one that generates more than a dozen new customers? Which kind of cold email …
We all know that business-to-business marketing can get old and boring quickly if you are doing the same old thing. One of the best ways to grow and stand out …
LinkedIn in a modern-day employee branding strategy In the State of B2B Social Media Marketing report by Oktopost, 46 per cent of CMOs interviewed concluded that employee advocacy was their best-performing social …
If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to …
The internet forever changed how we buy and sell things — both in the B2C and B2B markets. The influx of options and available information created a customer base that was …
When it comes to B2B marketing, LinkedIn is the place to be. And with good reason. Between the more “professional†nature of the platform and its deep business targeting capabilities …