Imagine you know everything there is to know about your customer to speak directly to their challenges, goals, and current needs. Personalized interactions become a breeze, marketing messages strike a …
With a data governance solution, you can take control of your data, build trust, and achieve your AI business goals. In today’s world of artificial intelligence (AI), data is the …
Data has always been crucial for marketing technology (martech) applications. After all, without data, what do you have? With AI’s ability to unlock the true potential of your existing data …
Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If …
In the rapidly evolving digital era, unstructured data has become a key player in businesses’ digital transformation journeys. Encompassing a vast array of information forms (from videos and audio clips …
Data – the building block of customer intelligence – always begins unprocessed, no matter the origin (e.g., email lists, social media platforms, or website traffic). Any customer data gathered is …
Discover how collecting and analyzing audience data can help you create more effective and personalized marketing campaigns in B2B! Before the discovery of audience data, B2B marketing companies were shooting in …
Will AI help address age-old marketing issues or just add more complexity? For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still …
One of the major challenges today’s companies face is trying to harness unstructured data, digital information that can’t be stored efficiently in relational databases because it doesn’t use pre-set data …