Content consumption data shows that B2B buyers and customers engaged with more content more often during the pandemic, but had shorter session times New data from PathFactory reveals that B2B marketing content consumption increased …
The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend more efficiently. …
You’ve probably heard that the only thing we can control in life is how we react to the things we can’t control. For B2B companies deeply embedded in a pandemic- …
 David McGuire previews his Ignite 2020 session, revealing that 68% of B2B marketers are not proud of their content Earlier this year, Radix Communications released research showing that just …
Digital marketing relies on the copious amounts of data that gets created every time by customer interactions. Algorithms optimize various factors and data points that influence digital marketing success. In …
What are the best content formats to use for online communications? As B2B content marketers constantly review and optimize their work, this question becomes ever more pressing as engagement rates …