Data Management Platform: Content Creation & Other Applications
Data Management Platforms are generally thought of as a tool for bringing together large amounts of data from multiple 1st party and 3rd party sources into a single access point …
Long Term Impact – Will consumers feel jaded towards targeted advertising campaigns?
One mistake that marketers can never afford to make is to underestimate the intelligence of their audience. Targeted advertising through DMP’s and building up user profiles to tailor advertising budgets …
How Can You Utilize Programmatic Advertising Better?
Making a plan to improve your ROI sometimes requires taking a step back and analyzing from an elementary level to see if any of the fundamental building blocks to success …
Permission is the White Knight of TeleMarketing!!
As the Do Not Call Register [DNCR] hits 9 million numbers, ask us how we can work with you to develop a Opt-In member list of compliant phone numbers, which …
The insider secrets of (online) lead generation white paper is out!
The insider secrets of online lead generation white paper is the second series of iCumulus online lead generation. In this white paper, we shared statistics and insights from lead generation …
Programmatic ad buying explained
Getting your ads in front of the right people at the right time is key to generating sales. For years, the best way to do this was to find the …
An overview of email marketing white paper is out!
Email communication has been widely used in the area of online acquisition marketing and advertising. This white paper presents an overview of the role of email marketing for lead generation. …
What is a DMP? And why you need one!
A DMP is a ‘Data Management Platform’. Simply put, a DMP allows marketers to capture audience data and centralise it into one place. This can include a wide variety of …