Sales enablement —the strategic use of people, processes, and technology to improve sales productivity and increase revenue — is the (usually) missing key for sales organizations that want to …
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How Customer Personas Fuel Good Content
Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the Grandparent have in …
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How to Use Intent Data to Achieve Your Sales Goals: 5 Practical Ways
Use intent data with account-based marketing (ABM) to accelerate the sales cycle, improve conversion rates and fine-tune marketing efforts. Account-based marketing (ABM) is one of the most effective ways …
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5 Mistakes To Avoid in Your Digital Marketing
Digital marketing is an excellent avenue for startups to increase their visibility and attract new audiences and customers. A third of customers discover new brands via social media – the younger, the higher …
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Authentic content marketing in an age of AI automation
Sales enablement success metrics can maximize authentic content marketing rewards as AI automation tools help firms scale campaigns. AI automation in the workplace is moving at a dizzying pace. Business …
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ZoomInfo: Green Shoots And Generative AI – A Potentially Powerful Combination
A company made for a recovery scenario It is hard to know if high growth IT stocks have returned to fashion. Certainly, there are some signs of that, but …
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3 Ways to Use Intent Data to Improve ABM Outcomes
A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities …
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Community-Based Marketing: The Future of Business
Is your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? In this article, you’ll discover the benefits of community and why …
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Sales Enablement: the essential bridge between B2B Marketing and Sales
What is the primary role of B2B marketing in today’s business environment? It’s certainly no longer just about the traditional “awareness and preferenceâ€, or how many website visitors you …
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The B2B boom: don’t let these myths bust your momentum
Despite the surge in B2B marketing, most marketers aren’t tailoring their storytelling to reach their target audiences. Selena Cameron of WPP’s content marketing agency SJR debunks some common B2B …
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