Imagine you could talk to your target audience one-on-one, just like in the days of door-to-door selling. How persuasive do you think you would be? At the very least, …
Latest Post
Sales Enablement For A Hybrid Selling World
The world we live in has been altered in so many ways by the Covid-19 health crisis — and enterprise buying is no exception. Many buying and selling teams …
##blog
The balance between proactive and reactive marketing
Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing. OPINION:Â During the pandemic, thousands of small business owners became actively engaged in frequent communication with their …
##blog
The Secret Sauce to Saving Marketing and Sales Resources: Intent Data
How marketing and sales teams can optimize go-to-market strategies amidst an uncertain economic landscape, saving both time and money: When revenue-generating teams are not aligned, it has an adverse effect …
3 Ways to Unify Sales and Marketing Teams for Demand Generation
The internet forever changed how we buy and sell things — both in the B2C and B2B markets. The influx of options and available information created a customer base that …
##b2bbblog
Sales Enablement: The Underrated Cog of Enterprise Commercial Engines
Sales enablement —the strategic use of people, processes, and technology to improve sales productivity and increase revenue — is the (usually) missing key for sales organizations that want to …
##Salesenablement
How Customer Personas Fuel Good Content
Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the Grandparent have in …
##b2bbblog
How to Use Intent Data to Achieve Your Sales Goals: 5 Practical Ways
Use intent data with account-based marketing (ABM) to accelerate the sales cycle, improve conversion rates and fine-tune marketing efforts. Account-based marketing (ABM) is one of the most effective ways …
#intentdata
5 Mistakes To Avoid in Your Digital Marketing
Digital marketing is an excellent avenue for startups to increase their visibility and attract new audiences and customers. A third of customers discover new brands via social media – the younger, the higher …
##b2bbblog
Authentic content marketing in an age of AI automation
Sales enablement success metrics can maximize authentic content marketing rewards as AI automation tools help firms scale campaigns. AI automation in the workplace is moving at a dizzying pace. Business …
##blog