Despite the surge in B2B marketing, most marketers aren’t tailoring their storytelling to reach their target audiences. Selena Cameron of WPP’s content marketing agency SJR debunks some common B2B …
##b2bblog
Latest Post
Making Sense of Intent Data for Sales and Marketing Pros
Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution …
##abmarketing
5 Strategies for Managing Unstructured Data
One of the major challenges today’s companies face is trying to harness unstructured data, digital information that can’t be stored efficiently in relational databases because it doesn’t use pre-set data …
##b2bblog
If it’s not a sales funnel, what is it?
The idea of the sales funnel is almost too familiar to give up. But the funnel is looking a lot different these days. See something — like something — want …
##blog
Chat GPT; the future for B2B content marketing?
What is B2B Marketing? B2B marketing refers to the marketing activities and strategies that are aimed at selling products or services from one business to another business. In other words, …
##b2bblog
Digital Sales Rooms: A Win-Win For Buyer Delight And Rep Productivity
Most B2B buyers today let out a groan when a seller asks to hop on a call. Gartner research shows that nearly three-quarters of surveyed customers say they prefer their purchasing experience …
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Exegraphics – What They Are & How They’re Changing B2B Marketing
There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. In more modern terms, this means that …
##b2bblog
Intent Data Strategies Provide a Lifeline to CRM
Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as …
##salesintent
How AI Is Changing Marketing
As AI does begin to mimic human intelligence — which is coming — marketers can continue to be freed up to focus on more and more of the job …
##b2bblog
3 Ways To Enhance Your Sales Enablement To Drive Profits
I’ve worked with CEOs who misunderstand sales enablement as simply equipping teams with the latest technology and offering training programs once or twice a year. In reality, sales enablement …
##driveprofits