If you’re familiar with content marketing, you probably know what the desired end-state looks like: A blog that generates the majority of your website’s organic search traffic as well as a …
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The Future Of B2B Marketing: Get Ready For 2025
As a B2B tech marketer in early 2020, I thought the future of marketing to organizations was clear. However, two years later, everything is upside down. No matter how well …
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LinkedIn Insights — a Bulletproof Content Strategy for B2B Marketing
With the increasing number of companies leveraging LinkedIn in 2022, do you know what type of content will increase your chances of raising your company’s profile and lead to more brand development? …
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3 Trends That Will Accelerate B2B Marketing Transformation in 2022
Rapidly changing customer behaviors and business models are transforming the B2B marketing landscape. Lori Wizdo, VP, principal analyst, Forrester, discusses a few trends that will accelerate B2B marketing transformation this …
The Essential Guide to B2B Email Marketing
Traditionally, B2B email marketing campaigns have been more serious, drier, and a lot less interesting than B2C campaigns. Wise old email marketers said B2C purchasing decisions were driven by emotion, …
B2B lead generation: 5 strategies to help pack your pipeline
From increasingly tough competition to savvy buyers, an abundance of (mis)information online, and difficulty in tracking leads, B2B lead generation is tough. Yet as long as businesses exist, teams will need tactics …
B2B Content Marketing Metrics: Tracking What Matters
One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. A recent study found 74.6% of B2B sales to new customers take four …
Why The Evolution Of ABM Is Creating Both Confusion And Opportunity For B2B Marketers
As the Forrester B2B Summit gets underway today, marketers will be assembling to discuss the latest changes in technologies that help them do their jobs more effectively. And no category has gone …
You’re interested in ABM but what will it cost?
You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. In particular, will …
5 Musts For B2B Marketing Content That Drives Leads And Closes Sales
The saying “content is king” has become an intrinsic part of marketing vernacular. It’s a statement I agree with, but that doesn’t mean just any content strategy will do. Not …