B2B buying is changing. We knew this in 2019, but as we begin our journey into a new decade, it stands out in sharp relief. Businesses are moving away from traditional …
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Chatbots to the Rescue: How Conversational AI Will Save Call Centers
Spurred by high demands placed on call center personnel during the pandemic, chatbots have taken on new prominence. Today, thanks to cloud-based platforms, AI-powered chatbots are now within reach of …
B2B Marketing Content Consumption Increased, While Session Times Decreased During COVID-19
Content consumption data shows that B2B buyers and customers engaged with more content more often during the pandemic, but had shorter session times New data from PathFactory reveals that B2B marketing content consumption increased …
Building a B2B Marketing Budget for Uncertain Times
The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend more efficiently. …
How B2B Marketing And Sales Teams Can Adapt To A New Normal
You’ve probably heard that the only thing we can control in life is how we react to the things we can’t control. For B2B companies deeply embedded in a pandemic- …
Most B2B marketers don’t like their own content – here’s why that matters
David McGuire previews his Ignite 2020 session, revealing that 68% of B2B marketers are not proud of their content Earlier this year, Radix Communications released research showing that just …
How artificial intelligence is transforming the future of digital marketing
Digital marketing relies on the copious amounts of data that gets created every time by customer interactions. Algorithms optimize various factors and data points that influence digital marketing success. In …
B2B Visual Content Marketing: 10 Examples For Your Own Campaigns
What are the best content formats to use for online communications? As B2B content marketers constantly review and optimize their work, this question becomes ever more pressing as engagement rates …
Turn on and tune in – why B2B marketers need to listen harder than ever
Having a finger on the pulse of what your customers think, feel, believe and expect has never been more important for B2B marketers in the wake of coronavirus. So how …
Five B2B Marketing Tips For Managing The Customer Journey During ‘The Great Pause’
To survive and thrive in a post-COVID economy, global marketing organizations need to be more resilient than ever. Unforeseen changes and worldwide disruptions require marketers to respond at a moment’s …