AI-enabled banking distribution models Whether through chatbots or voice assistants, bank customers are beginning to experience Banking AI and are responding favourably. Initially, the focus of these interfaces is similar …
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Infographic: 10 Stats that prove people are addicted to Email
As invasive species of communication channels have taken root around it, email has continued to fight for the light – and it keeps evolving. In fact, researchers have been busy …
People Based Marketing – Hot Trend in Digital for 2019
We at iCumulus are very pleased with the heightened awareness of the term People Based Marketing. To us it is a term we have been using for 20 years. In …
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B2B Lead Generation Basics
This guide, based on my experience working with many rapid-growth B2B organizations, outlines lead generation best practices to help businesses build the foundation for and improve upon their lead generation …
B2B Budget 2019 – See How Much Will Be Spent on B2B Marketing
Email gets a nice slice of the average B2B marketing budget, according to The 2019 State Of IT, a study by Spiceworks. The channel now receives 12% of the average …
Top Considerations For Outsourcing B2B Lead Generation
Written By Chris Marin Co-Founder & CEO at Convertist, a B2B lead generation SaaS and service out of downtown San Francisco. As a founder of an angel or venture-backed company, the …
5 Things You Need To Improve Your Lead Gen And Grow Your Business
Content is more useful than a lot of people realize. Too many companies spend time creating content but don’t do a whole lot to ensure that their content is useful and has …
Quality Leads at Scale: What Lead-Gen Marketers Need to Get Right with Retargeting
Criteo’s Managing Director of Mid-Market Americas, Jessica Breslav, examines, how marketers can best leverage retargeting to convert traffic into leads, and the four essential components to turn those leads into customers …
Data-Driven B2B Marketing: 4 Keys to Success
The enthusiasm for data-driven marketing is widespread, but most businesses still find themselves early in the implementation phase. For example, there is widespread agreement on the importance of market intelligence …
Why GDPR Will Force Marketers To Be Better At Their Jobs
Jordan Teicher is the Editor-in-Chief at Contently, where he manages the company’s two digital publications: The Content Strategist and The Freelancer. Jordan also freelances about technology, business and sports in his spare time. …