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15 B2B Technology Marketing Trends To Watch In 2021

As technological innovations continue to transform the B2B marketing landscape, it’s crucial for communications teams to keep up with industry trends to remain competitive. Of course, with new technologies and …

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B2B marketing investment expected to increase in 2022

Over two thirds (68%) of respondents consider B2B marketing as ‘very important’, with most (93%) considering or already activating digital ad campaigns, according to new research. Creative technology studio Appetite …

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Capitalise on the B2B Marketing Trends of 2021

In 2021, new measures will emerge to accurately measure the effectiveness of this media. ROI will be paramount in every marketer’s dictionary. The pandemic has battered the downward-spiralling economy although …

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