Traditionally, B2B email marketing campaigns have been more serious, drier, and a lot less interesting than B2C campaigns. Wise old email marketers said B2C purchasing decisions were driven by emotion, …
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B2B lead generation: 5 strategies to help pack your pipeline
From increasingly tough competition to savvy buyers, an abundance of (mis)information online, and difficulty in tracking leads, B2B lead generation is tough. Yet as long as businesses exist, teams will need tactics …
B2B Content Marketing Metrics: Tracking What Matters
One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. A recent study found 74.6% of B2B sales to new customers take four …
Why The Evolution Of ABM Is Creating Both Confusion And Opportunity For B2B Marketers
As the Forrester B2B Summit gets underway today, marketers will be assembling to discuss the latest changes in technologies that help them do their jobs more effectively. And no category has gone …
You’re interested in ABM but what will it cost?
You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. In particular, will …
5 Musts For B2B Marketing Content That Drives Leads And Closes Sales
The saying “content is king” has become an intrinsic part of marketing vernacular. It’s a statement I agree with, but that doesn’t mean just any content strategy will do. Not …
It’s Time To Activate Your LinkedIn B2B Superpowers
There was once a time when LinkedIn was a wasteland of résumés and CVs that you’d never visit unless you were looking for a job. Not anymore. LinkedIn has become …
Why Do B2B Marketers Struggle to Use Marketing Data to Drive Demand?
Today’s marketers certainly know this to be accurate; data drives almost everything they do. They use data to learn more about their customers’ preferences and, in turn, generate personalized content …
5 Email Subject Lines Sales Prospects Simply Can’t Ignore
It’s now a digital world, and we’re all figuring out the best way to live and work in it. Everything is happening on email—so convenient, right? But with every seller …
Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads
To be able to craft a lucrative B2B sales cycle you need to reduce the complexity in the sales process so you can attract quality leads. Here are five ways …