The saying “content is king” has become an intrinsic part of marketing vernacular. It’s a statement I agree with, but that doesn’t mean just any content strategy will do. Not …
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It’s Time To Activate Your LinkedIn B2B Superpowers
There was once a time when LinkedIn was a wasteland of résumés and CVs that you’d never visit unless you were looking for a job. Not anymore. LinkedIn has become …
Why Do B2B Marketers Struggle to Use Marketing Data to Drive Demand?
Today’s marketers certainly know this to be accurate; data drives almost everything they do. They use data to learn more about their customers’ preferences and, in turn, generate personalized content …
5 Email Subject Lines Sales Prospects Simply Can’t Ignore
It’s now a digital world, and we’re all figuring out the best way to live and work in it. Everything is happening on email—so convenient, right? But with every seller …
Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads
To be able to craft a lucrative B2B sales cycle you need to reduce the complexity in the sales process so you can attract quality leads. Here are five ways …
Digital Buying Part One: How Digital Challenges Are Rewriting The Future Of B2B Sales
The digital world continues to play an important role in B2B buying processes. Changes during the pandemic led to a tremendous growth in digitalized sales strategies, both for consumers and …
5 Considerations for Deploying a Digital B2B Sales Approach
The B2B sales journey has seen seismic shifts over the last few decades, often due to the introduction of new technology. Salesforce and CRM in the early 2000s narrowed the …
B2B conversational marketing: A how-to guide to achieve success and increase campaign ROI
Marketing can be a major challenge, but this can be especially true in the B2B market, which is estimated to reach some USD25.65 trillion by 2028. The size, and competitiveness, of …
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Are you making these B2B marketing automation mistakes?
The excitement of moving into the sophisticated realm of automation gets marketers jumping in and playing with their shiny new tool as soon as they have access. And that’s understandable …
CMOs: Here Are 3 Tips To Drive The Demand Gen Results Your CEO Wants In 2022
CMOs are under increased pressure to prove the ROI of their marketing programs and deliver on set KPIs — and a new year always brings new campaign expectations. This is …