CEO of MeritB2B, the leading provider of B2B marketing solutions. Data-Driven. Tech Enabled. Growth Obsessed. There is a reason why the old adage is “know thy customer†and not “know thy …
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News: B2B CMOs and brands primed to accelerate growth, new study reveals
The 2021 Growth Marketing Maturity (GMM) Study, a new industry initiative launched by Stein IASÂ in partnership with WARC and The Effectiveness Partnership, has revealed that most B2B marketing leaders now …
US B2B ad spend set to pass $30b in 2023, nearly half the dollars will go to digital
The B2B shift to digital ad spend is accelerating more quickly than most could have imagined, according to eMarketer’s US B2B Advertising Forecast ’21. With a surge of dollars now …
New B2B Marketing Data: Higher Budgets & Customer Experience Challenges
Wpromote’s new trend report reveals that B2B marketers are looking to capitalize on 2020’s digital acceleration but may be underprepared for upcoming data challenges. For the 2021 State of B2B …
The New Rules of B2B Lead Generation
At the beginning of 2020, it was the norm for any respectable technology industry leader in business to business (B2B) sales to spend upwards of 80% of their time on …
Using an Ebook for B2B Lead Generation
Trading an ebook for a prospect’s contact information is among the purest forms of content marketing. It’s an effective way for B2B sellers to find their next customer. B2B companies …
Some positive news for B2B marketers emerging as a result of the pandemic
Ireland’s B2B marketing sector has benefited positively from the pandemic overall according to a new report, published by Squaredot, the B2B marketing agency in association with the Marketing Institute of …
Why B2B marketers in Asia still struggle with ROI attribution and lead gen
Measuring ROI and attribution has been listed as the top challenge (44%) among B2B marketers in Asia, according to an Adobe survey titled “State of B2B marketing in Asia†which …
6 KICK-ASS B2B LEAD GENERATION STRATEGIES FOR 2021
Lead generation, the process of identifying and nurturing potential customers, continues to be a major challenge for marketers in 2021. The biggest reason behind it is that competition in every …
How Data Can Drive Growth For B2B Marketers In 2021 And Beyond
The 2021 outlook is one of growth. Consider our current state: projected GDP growth, increasing vaccination availability, the imminent reopening of the economy, favorable interest rates, plus many more signs …