Trading an ebook for a prospect’s contact information is among the purest forms of content marketing. It’s an effective way for B2B sellers to find their next customer. B2B companies …
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Some positive news for B2B marketers emerging as a result of the pandemic
Ireland’s B2B marketing sector has benefited positively from the pandemic overall according to a new report, published by Squaredot, the B2B marketing agency in association with the Marketing Institute of …
Why B2B marketers in Asia still struggle with ROI attribution and lead gen
Measuring ROI and attribution has been listed as the top challenge (44%) among B2B marketers in Asia, according to an Adobe survey titled “State of B2B marketing in Asia†which …
6 KICK-ASS B2B LEAD GENERATION STRATEGIES FOR 2021
Lead generation, the process of identifying and nurturing potential customers, continues to be a major challenge for marketers in 2021. The biggest reason behind it is that competition in every …
How Data Can Drive Growth For B2B Marketers In 2021 And Beyond
The 2021 outlook is one of growth. Consider our current state: projected GDP growth, increasing vaccination availability, the imminent reopening of the economy, favorable interest rates, plus many more signs …
ReverseAds – cookieless retargeting
We agree with this concept -Â the future of digital advertising is cookie-less tracking solutions. From our experience, more and more clients are looking for privacy-first solutions that do not …
15 B2B Technology Marketing Trends To Watch In 2021
As technological innovations continue to transform the B2B marketing landscape, it’s crucial for communications teams to keep up with industry trends to remain competitive. Of course, with new technologies and …
AI (Artificial Intelligence) Has Come To Disrupt B2B Sales Expectations
Sales and marketing departments were early adopters of digital transformation. Digital content expanded the touchpoints that they could use to personalize engagement. This transformation has been especially useful for B2B …
Four Mistakes B2B Marketers Make When Creating Content For Sales Enablement
Content marketing is a tool that should be used to smooth every stage and touch point of the customer journey. Sales enablement content is ultimately designed to help sales move …
7 lessons in embracing modern B2B marketing
Brand reinvigoration has sat top of the agenda for Epicor’s global chief marketing officer, Paul Stoddart, since taking up the reins just over 12 months ago. But rather than fall …