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AI is already disrupting sales, today

It’s time for a change. Now. Essentially, CRM hasn’t changed since it was introduced to the market in the late nineties, in such that it requires the end user to log …


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5G Will Reshape Advertising Data

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jake Moskowitz, head of Emodo Institute and host of FIVE …


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3 Common Chatbot Myths Dispelled

Chatbot – Virtual Assistant – Smartphone – Cloud Communications In this age of rapid technological advancement, chatbots are one product taking the market by storm. Their applications are easily understood …


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Making strides with ABM in three key steps

Account-based marketing (ABM) is an effective business-to-business (B2B) marketing strategy with a host of benefits as cited in AdRoll’s RollWorks blog post “17 ABM statistics that will make you rethink your 2018/2019 …


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AI & ML Are Enhancing Marketing and Sales Strategies

AI & ML Are Enhancing Marketing and Sales Strategies

In recent years, the marketing and sales domain have seen major transformations as disruptive technologies like Artificial Intelligence and Machine Learning continue to advance. These advanced analytics tools portray a …


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