Content engagement rates dipping, website bounce rates rising and connection rates declining are all early warning signs that something isn’t working in your outbound marketing and lead generation efforts, and …
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The Top B2B Influencer Marketing Trends for 2020 [Infographic]
While there are some who think the expression “influencer†is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% …
Five Ways To Use AI In Marketing Today
Recently I was asked, “As an agency, how are you using AI within your marketing?” And honestly, the question gave me pause. I know we are using AI, but could not answer …
Should Law Firms Use Chatbots Rather Than Mobile Forms?
You may have noticed that Chatbots are replacing mobile contact forms. The trend is not limited to retailers, airlines and hotels. It is also taking place on law firm websites. …
Why salespeople should not fear AI
Concerns about sales professionals being automated out of a job are still commonplace, but artificial intelligence is vital to navigate an increasingly complex customer journey. Ex-prime minister David Cameron has …
AI, Martech and Customer Experience – The Way of Marketing
“Most brands only use 20% of the tech stack they pay for … you have to question whether our money is being best spent in that area. That is something …
Chatbots #1 – Ways To Use AI in Marketing 2019
61% of marketers declare that Artificial Intelligence (AI) is the most critical element of their data strategy. Marketing is a fast-paced discipline. If you want to succeed in it, you must …
B2B Marketing Do’s and Don’ts for Attracting Leads
For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company. While the inbound lead generation …
Tips for improving chatbot design and functionality
Chatbots are aiding business to automate services and customers are becoming more familiar using them. However, to derive maximum business efficiency, chatbots can be better designed according to a leading …
What You Need To Know About Chatbots
According to BI Intelligence, about 80% of businesses will use chatbots — which are applications that engage in interactive conversation using natural voice or text – by 2020. Juniper …