Sales AI has revolutionized sales processes across various industries, but how does this look in practice, and what impact does it really have? We asked 13 sales leaders across a variety …
Even as new marketing channels crop up, email marketing continues to be an effective way to generate leads and convert more prospects for your business. According to a HubSpot survey, 94% …
Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable …
Every marketer has a hefty responsibility: Find new prospects, personalize messaging, and ultimately, align with sales to grow the business.However, quantifying the success of any marketing campaign can be difficult …
The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over …
We are entering a new era of marketing, led by AI and data. Here’s how you can prepare and succeed this year. We surveyed thousands of marketing leaders about today’s marketing trends. …
We are observing a significant transformation in marketing driven by the swift progress of artificial intelligence (AI). This transformation, signaling the emergence of “Marketing 2.0,” revolutionizes how organizations engage with clients, …
How to effectively automate customer touchpoints with personalized strategies and timely interactions to boost engagement and enhance relationships. In 2024, the ability to deliver personalized experiences at each touchpoint in …
Learn from real-world examples and discover actionable steps for implementing BPA(business process automation) effectively. Darren Waddell, EVP of Innervate, stresses the collaboration of human creativity with BPA for efficiency, cost …
Account-based marketing (ABM) is like spearfishing. You set a single target, rather than spraying and praying. This concentrates sales and marketing efforts toward one account to generate higher revenue inflow. …