Some entrepreneurs can be intimidated by advanced tech. With AI-powered conversational interfaces, founders either have to dive in or hire a professional to leverage the technology. As social media and chat …
When examining Chief Marketer’s most-read B2B marketing stories of 2020, it’s no surprise that pivoting strategies in the face of COVID-19—from budgets to content to digital marketing—factor into most of …
eBay continues to prove performance with technology tapped from various companies, such as Phrasee, which uses artificial intelligence to generate higher performance with messages like email subject lines, push notifications …
B2B buying is changing. We knew this in 2019, but as we begin our journey into a new decade, it stands out in sharp relief. Businesses are moving away from traditional …
Spurred by high demands placed on call center personnel during the pandemic, chatbots have taken on new prominence. Today, thanks to cloud-based platforms, AI-powered chatbots are now within reach of …
Content consumption data shows that B2B buyers and customers engaged with more content more often during the pandemic, but had shorter session times New data from PathFactory reveals that B2B marketing content consumption increased …
The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend more efficiently. …
You’ve probably heard that the only thing we can control in life is how we react to the things we can’t control. For B2B companies deeply embedded in a pandemic- …
 David McGuire previews his Ignite 2020 session, revealing that 68% of B2B marketers are not proud of their content Earlier this year, Radix Communications released research showing that just …
Digital marketing relies on the copious amounts of data that gets created every time by customer interactions. Algorithms optimize various factors and data points that influence digital marketing success. In …