Criteo’s Managing Director of Mid-Market Americas, Jessica Breslav, examines, how marketers can best leverage retargeting to convert traffic into leads, and the four essential components to turn those leads into customers …
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Data-Driven B2B Marketing: 4 Keys to Success
The enthusiasm for data-driven marketing is widespread, but most businesses still find themselves early in the implementation phase. For example, there is widespread agreement on the importance of market intelligence …
Why GDPR Will Force Marketers To Be Better At Their Jobs
Jordan Teicher is the Editor-in-Chief at Contently, where he manages the company’s two digital publications: The Content Strategist and The Freelancer. Jordan also freelances about technology, business and sports in his spare time. …
What Type of Content is Best for Lead Generation?
You need more leads to fill your pipeline. After all, you need a certain volume of leads to ensure that your marketing machine churns out sales-ready buyers. But what kind …
How Blockchain Allows For Targeted Marketing While Monetizing End Users
For companies of all sizes, there are fine lines and many overlaps between marketing and advertising campaigns. One of the biggest conversations that regularly take place revolve around whether it …
Using Targeting and Data to Drive Sales
To benefit both brand and consumer, marketers need an effective strategy behind utilizing data. In this article, Susan Rothwell, Senior Vice President of Sales, Valassis Digital, explains, how marketers can use …
New Phone-Calling AI Assistant – What It Means For Marketers
AI is powerful, and its implications for the future of marketing and communications are vast. The first marketers to master it will be able to harness its power writes, Krish …
Best Practices For B2B Marketers On LinkedIn
Fully leveraging the resources of LinkedIn for B2B marketing takes more than time… it takes a strategy. The B2B marketer who approaches LinkedIn as one piece of a multi-channel strategy, …
60% of B2B Buyers Question Sales Rep Integrity Study Finds
According to ValueSelling Associates Inc., a sales training consulting company, 60 percent of business-to-business (B2B) buyers today distrust the integrity of salespeople, while only 34 percent of buyers currently agree that …
AI Chatbots are Gaining Traction in the Enterprise
According to a report by Spiceworks, organizations are increasingly adopting chatbots and AI assistants in the workplace for use cases such as voice-to-text dictation and employee-calender management. Though still nascent …